The Rose & Rockstar: Is Marketing Getting Harder?

On our fifth visit to the virtual bar as its own show - The Rose and Rockstar - Ian asks Robert Rose the big question - is marketing getting harder?

Our fifth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear , fractional marketing leader and author Robert Rose .?

Over one of his fabulous cocktails this week, our host, Ian Truscott , asks the big question - is marketing getting harder?

They discuss:

• The marketing as a large shallow ocean - it’s getting wider, not deeper
• Understanding marketing requires both art and science
• Measurement in marketing has always been challenging
• The influx of opinions complicates marketing strategies
• Efficiency in marketing does not always equate to effectiveness
• Correlation does not imply causation in marketing results
• Notes from marketing history - we need to pay attention to the classics

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or head over to Rockstar CMO .

Enjoy!

Click play below?? to listen or search for "rockstar cmo" on your favorite podcast app.

Get the full show notes and links to the podcast on the Rockstar CMO website.