The Rose & Rockstar: Just Say No!

This week in The Rose and Rockstar, over a weekend cocktail, Ian and Robert discuss the very necessary art of saying no.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear , fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic.?

This week, Ian challenges Robert on his claim in the Content Marketing Institute newsletter that saying “no” is a marketer's superpower. It sounds easy, but in reality, it can make you very uncomfortable - so how do you really say no, and why is it important you do?

Key points:

• In marketing, we often focus on what to start, not what to stop
• It's important to permit ourselves to say no, to focus better, and be productive
• Saying no can help us excel rather than be average
• Examples of Robert’s clients doing this
• Advice for how to set the stage for saying “no”

Enjoy!

Click play below?? to listen or search for "rockstar cmo" on your favorite podcast app.

Get the full show notes and links to the podcast on the Rockstar CMO website.