The Rose & Rockstar: To Gate or Not to Gate?

This week in The Rose and Rockstar, over a fabulous cocktail, Ian Truscott asks Robert Rose the big B2B question - to gate or not to gate.

Our sixth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear , fractional marketing leader and author, Robert Rose .?

Over one of his fabulous cocktails this week, our host, Ian Truscott , asks the big B2B question - to gate or not to gate?

They discuss:

• The classic tension between marketing and sales
• How to create urgency and scarcity to improve engagement?
• Creating communities can serve as a new form of gating
• Sneaky gating tactics that may backfire
• Is the value of content diminished by gating?
• Creative gating strategies that B2B marketers should adopt
• Building a content business

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or visit Rockstar CMO on LinkedIn.

Enjoy!

Click play below?? to listen or search for "rockstar cmo" on your favorite podcast app.

Get the full show notes and links to the podcast on the Rockstar CMO website.