Roots to Results 46.0: All for Augmented Reality

Happy Makeena Monday and welcome back to Roots to Results, your one-stop read for all things CPG marketing. Today, we’re diving into how you can leverage augmented reality to level up your marketing efforts and create engaging experiences for your consumers.?

Augmented reality spans multiple sensory modalities, combining real world and computer-generated content to enhance a user’s experience.

Let’s take a look at some of the ways CPG brands like you can leverage augmented reality:

Interactive Packaging

CPG brands can use AR to create interactive packaging that brings their products to life. By scanning a product's packaging with their smartphones, customers can access augmented reality experiences that showcase the product's features and benefits in an engaging way.

Virtual Try-Ons

AR can be used to create virtual try-ons that allow customers to see how a product will look on them before they make a purchase. This is particularly useful for CPG brands that sell makeup, skincare, and hair care products.

Gamification

CPG brands can use AR to create gamified experiences that keep customers engaged and entertained. By creating AR-enabled games and challenges, brands can create a unique and memorable experience that resonates with consumers. Check out Walmart’s in-store AR hunt that had shoppers on the move!

If this sounds exciting to you, go for it and get going today. Many brands opt to partner with AR developers to create immersive experiences that engage customers. Here’s a list of AR developers to check out, segmented by industry and capability.

Augmented reality is a powerful technology that can help CPG brands like you create engaging and interactive experiences for your customers. By leveraging AR technology, you can enhance their marketing efforts, reach a wider audience, and create a one-of-a-kind brand experience.