Roots to Results 45.0: Savvy Social Commerce

Welcome to our latest installment of Roots to Results! Today, we're diving into the world of social commerce and how natural products and other CPG brands can implement it into their marketing strategy.

So, what is social commerce? Simply put, it's the process of using social media platforms to sell products directly to consumers. With the rise of social media and the decline of traditional brick-and-mortar stores, social commerce has become an increasingly popular way for brands to connect with customers and drive sales.

For natural products and other CPG brands, social commerce can be especially effective. Many consumers in this space are looking for authentic, trustworthy products, and social media provides a great platform for building that trust and connecting with customers. Here are a few ways that these brands can implement social commerce into their marketing strategy:

Use shoppable posts: Many social media platforms now offer the ability to tag products directly in posts, allowing users to click through and purchase products without leaving the app. Brands can take advantage of this by creating shoppable posts that showcase their products and make it easy for customers to buy.

Leverage user-generated content: Social media is a great place for customers to share their experiences with products. Brands can leverage this by reposting user-generated content (with permission, of course) and using it to showcase their products and build trust with potential customers.

Partner with influencers: Influencer marketing has become a popular way for brands to reach new audiences on social media. By partnering with influencers who align with their brand values and target audience, natural products and other CPG brands can tap into a larger audience and drive sales. For more tips on influencer marketing, check out Roots to Results 14.0!

Here are a few resources that natural products and other CPG brands can use to implement social commerce into their marketing strategy:

Facebook and Instagram Shopping: These features allow brands to create shoppable posts and product catalogs on their Facebook and Instagram pages. Check out this guide to get started.

TikTok Creator Fund: TikTok has quickly become a popular platform for influencer marketing. The TikTok Creator Fund allows brands to partner with popular creators on the platform to create sponsored content and reach a larger audience.

HubSpot Social Media Marketing: This comprehensive guide offers tips and best practices for social media marketing, including social commerce.

That's it for today's installment! We hope you found this information helpful as you explore social commerce for your natural products or other CPG brand. As always, feel free to reach out with any questions or feedback.