The root beer market size is expected to grow by $ 97.64 mn and record a CAGR of 4% during 2020-2028

Root beer is a beverage brewed from different roots of sassafras tree or the vine of sarsaparilla. It is made at home as a medicinal beverage. The primary ingredients used to make root beers include anise, sugar, liquorice root, sarsaparilla, and sassafras extract. Vanilla is used to make root beers creamy; sarsaparilla is added to make the root beers bitter; and wintergreen is added for a minty flavor. Root beers can be carbonated and non-carbonated. Modern root beers are carbonated soft drinks and usually foamy and soft. Increase in disposable income among the working population allows the consumer to go out more to bars and restaurant and expend more on drinks. Moreover, consumers are ready to pay more on premium root beers. The ever-increasing population, increase in number of restaurants, bars, rise in adoption of western culture, and easy-going rules and regulations related to the operation of beer market, and preference for beverages are some of the major drivers for the root beer market

The want for new and innovative flavored root beers among the consumers is the major factor that drives the growth of the root beer market. Root beers have a fine balance between strong root spiciness and flavored creaminess. Root beers are available in various flavors. Moreover, the unique flavors have made it one of the most popular beverages among the consumers. Furthermore, increase in sweeter tastes also driven the growth of the root beer market. However, due to the presence of number of small and large vendors, the root beer market appears to be highly fragmented. Moreover, consumer’s tastes, nationality, and economic conditions are some of the other factors that limit the performance of the root beer market. In addition, quick adoption of western culture & lifestyle has largely influenced the drinking habits of Asian region. Moreover, teenagers are more inclined toward alcoholic beverages and prefer beer over other alcoholic drinks. This fact also propels the growth of the root beer market. Furthermore, there are plethora of root beer flavors to attract large consumer base, which creates opportunities for the root beer market 

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The major players operating in the root beer market are Craft, A&W Restaurants, Sage Mixology company, Dr Pepper Snapple Group, Crazy Uncle, Mill Street Brew Hall, Seagram, Rhineland Brewing Co., Best Damn Brewing Co, Anheuser-Busch InBev and others. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions, partnership, agreements in order to expand their geographic reach and to increase their customer basis.?