The Room Insider: Nobles Crawford

Q: What is a marketing hill you are willing to die on? i.e. what is a topic you are passionate about where people often disagree with you?

A: The need to unapologetically spend un-measured (in a traditional way) money to create experiences for consumers that focus more on branding than performance...

Q: How do you stay motivated during a hectic week? What activities or habits energize you throughout the day?

A: Lots of lunches and happy hours. It’s easier to get through the grind of the job when you have good relationships and perks.

Q: Imagine you have an unlimited budget for a campaign or PR stunt. What wild idea would you bring to life?

A: Fly a hot air balloon shaped like my product down the Hudson River.

Q: What core principles or values have guided your decisions throughout your career?

A: Provide experiences that allow people to live in the fantastical and experience something with someone they don’t know.

Q: Outside of work, what is a topic you could talk about for hours?

A: National or global politics. Makes me reeeeaaaaal popular. Just kidding.

Q: Take out your phone and pull up your camera roll. Tell us about the last photo you took.

A: A pic of my youngest daughter on our roof wearing a pair of my sweatpants up to her neck and doing a weird dance.? It’s one of my favorite pics of her. An instant classic when I took it yesterday.

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