ROMI Optimization - A Comprehensive Approach
Angshuman Bhattacharya
Entrepreneur in the AIML space with a successful exit. Building AIML organizations for two decades. Leader in client consulting for AI solutioning. (views expressed here are personal)
Every CMO across the globe today is thinking endlessly of smart strategies which will yield maximum revenue in marketing. Multi-channel strategies, macroeconomic factors and above all the ever changing consumer preferences are always forcing C-level executives to stay ahead of the game and adopt the best marketing strategy that works for the organization in the long run.
A data driven, holistic, continuous improvement approach to optimize your return on marketing investment (ROMI) across channels and campaigns helps you bring in the best practices in marketing management and redefine your marketing goals.
Read in details in the Case Studies section https://www.romi360.com