The Romanian Alcoholic Drinks Market - Opportunities for Foreign Producers

The Romanian Alcoholic Drinks Market presents new opportunities for foreign producers as the imports of spirits in Romania continue their ascending trend.

The Romanians turn out to be the biggest consumers of alcohol in Europe.?More details at the link:

https://market-entry-romania.blogspot.com/2024/07/the-romanian-alcoholic-drinks-market.html

According to new data from the World Health Organization (WHO), Europeans are the biggest drinkers in the world, consuming an average of 9.2 liters of pure alcohol per year, equivalent to 460 pints of beer.?

According to the latest WHO data, cited by the Daily Mail and the Romanian press, Romania ranks 1st out of 51 European nations in terms of alcohol consumption, the same data show.

More precisely,?Romanians consume 36.9 grams of pure alcohol every day, i.e. around 13.5 liters of pure alcohol per year. Imported alcoholic drinks represent the majority of premium spirits preferred by the Romanian consumers.

Romanian men consume, on average, 27.3 liters of pure alcohol every year. In terms of beer, that equates to about 1365 pints. Women consume an average of 7.5 liters of pure alcohol each year, which is equivalent to around 500 glasses of wine.

What are the opportunities for exporting foods and beverages to Romania? How to approach the Decision Makers in the Romanian Foods and Beverages Market?

For over 23 years, FRD Center has been facilitating the commercial relations between foreign producers, investors, exporters with local key decision makers and provides B2B matchmaking at Decision Maker level, Market Research etc.

Contact the FRD Center team by email: [email protected] with your specific demand for local support.?

According to Statista, almost 135 thousand hectoliters of whiskey, gin, rum, and vodka have been imported to Romania in 2021. According to the National Statistics Institute, in 2022, the imports of?natural brandies and cognac into Romania increased by 26%.

In 2022, the average consumption of 100% alcohol, per capita, increased for distilled spirits, remained constant for wines and decreased for beer according to the National Statistics Institute (INS).?The import increased compared to the previous year by 17.5% (+59.1 thousand hl of 100% alcohol).

Official statistics reveal that, in the urban environment, the population of Romania was of 12.239 million people in 2023. It is these people that mainly consume imported spirits, both at home and out-the-house, in the Ho-Re-Ca space.

The local production provided only 65% of the resources, compared to 70% the previous year, while the commercial deficit with these drinks increased by 14%, i.e. by 38.3 thousand hl.

According to IWSR Drinks Market Analysis, the total whisky market in Romania will have a compound growth rate (CAGR) of about 2% in the period 2024-2026.

As it results from the data published by Statista, the total Revenue, out-of-home (e.g., revenue generated in restaurants and bars) of the consumption of Alcoholic Drinks in Romania amounts to US$738.6m in 2024, out of which?US$8.5m of vodka consumption.

What do you know about the Beverages Market in Romania? What are the players dynamics? What is the market demand? Who are the main producers and importers of beverages in Romania?

Who are the main players in the alcoholic drinks imports in Romania?

As it results from the FRD Center analysis, the leading importer of spirit drinks in Romania in 2023 was PPD Romania.?Part of Photos Photiades Group, the company imports and distributes whisky, gin, liqueur, vodka, rum, single malt, tequila, bitters, aperitifs.?

Examples of brands in its portfolio are Southern Comfort, Fireball, Johnnie Walker, Crown Royal, Dimple, Jose Cuervo, Tanqueray, Schwartzhog, Grand Marnier, Oban, Clynelish, Cynar etc.?

Established in 2007, the company recorded a net turnover of almost 90 mEUR in 2023, around 10% higher compared to 2022.

Set up in 2000, Pernod Ricard Romania is the 2nd most successful importer of alcoholic drinks on the Romanian market. It is the local subsidiary of Pernod Ricard Group. As it results from the FRD Center analysis, its diversified portfolio includes whisky, rum, cognac, brandy, vodka, gin, liqueur, bitters, tequila.

Some of the brands they represent in Romania are Ballantine’s, Chivas, Jameson, Aberlour, Absolut, Martell, Havana Club, Beefeater, Lillet, Olmeca etc. In 2023, it registered a net turnover of around 75 mEUR, up almost 12% compared to 2022.

According to the FRD Center players analysis,?BDG Import is the 3rd most important player in the imports & distribution of alcoholic drinks in Romania.?

The company was founded in 1994 by Romanian entrepreneurs who are active also in the HoReCa segment, controlling various restaurants, bars and clubs.?

The firm distributes a diversified range of imported spirits, such as whisky, vodka, gin, rum, brandy, cognac, tequila etc. Examples of brands in its portfolio are Jack Daniel's, Finlandia, Bacardi, Jagermeister, Metaxa, Pepe Lopez etc.?

BDG Import recorded a y-o-y net turnover increase of almost 5% in 2023, reaching approximately 74 mEUR.

Also part of the BDG Group is Tribeca Drinks which recorded a net turnover of over 11 mEUR in 2023, almost 10% higher than in 2022.

The highest y-t-y turnover growth in 2023 was registered, according to the FRD Center analysis based on official financial data, by Rifco Trading.?

The company imports and distributes whisky, cognac, rum, gin, vodka, liqueur etc. Some examples of brands distributed by Rifco Trading are Islay Mist, Kingsbarns, Armagnac, Roland Blu, Darnley's, Averna etc.?

Founded in 1994, the company has national coverage. It registered a net turnover of over 13 mEUR in 2023, almost 25% higher compared to the previous year.

How to successfully penetrate the Romanian market and secure reliable partnerships with specialised importer-distributors of foods and beverages in Emerging Europe? Who are the Decision Makers in the main retail chains in Romania and the Region?

According to the FRD Center analysis, there are considerable opportunities in the Alcoholic Drinks market in Romania and the Emerging Europe.?

For tailor-made market research, target origination, strategic business contacts with Decision Makers in Romania and the Emerging Markets in Europe, for targets search and deal origination feel free to contact the FRD Center team at email: [email protected] or tel: +4021 411 1459

Other important players on the Romanian market of spirits import and distribution are?Finestore Distribution,??Alma Tim Distribution,?Cristalex 94,?Lerida International and?Simba Co Import.

More details about how the FRD Center team can be of assistance to you and some examples of the recent projects in the F&B sector are available at https://www.frdcenter.ro/frd-center-foods-and-beverages-projects-2021/

Also, FRD Center organises for the foreign Clients showcasing of their products, roundtables with KOLs and sector experts, store guided visits etc.

For more specific details contact the FRD Center team at email: [email protected]