Romancing the Stone

In honor of Valentine's Day, it's interesting to note how our love affair with winter sports seems to reach its peak every four years with the Olympic Winter Games. Perhaps it's the incredible coverage provided by the creative producers at NBC but when you notice that you've lost track of time watching mixed doubles curling, you know the Olympics are working their unusual magic.

In this on-the-scene Q&A with Rick Patzke, CEO of USA Curling, learn how the Olympics coverage is being leveraged into building the popularity of curling year in and year out. Click here: https://sportstravelmagazine.com/catching-up-with-usa-curling-ceo-rick-patzke/