Rolling Stones pay just 1 per cent tax
ALT: Keith Richards, Ronnie Wood, and Mick Jagger at their most recent album release party. Image Credit: STUART C. WILSON/GETTY IMAGES

Rolling Stones pay just 1 per cent tax

In the realm of rock and roll, few bands have mastered the art of longevity like The Rolling Stones.

But it's not just their music which is long lasting; Sir Mick Jagger and Keith Richards also demonstrate strategic financial planning.

Renowned for their music, they are equally skilled in navigating the complex world of taxation.


From 2013 to 2021, the Stones' holding entity, Promogroup BV, saw an impressive revenue of $180.9m (£143.2m).

Yet, their tax contributions were astonishingly low, totalling just $1.53m (£1.21m), as per records from the Dutch Chamber of Commerce.

This equates to less than one per cent of their total earnings.

In 2021 alone, with $25m (£19.8m) in receivables, the tax paid was a mere $213,000.


The strategy? A robust financial structure, established in the 1980s under the guidance of their late advisor Prince Rupert Loewenstein, leveraging Dutch corporations and trusts to create a tax-efficient framework.

The Netherlands, with its favourable tax laws on intellectual property earnings such as royalties, provides a sanctuary for artists and multinational corporations alike.

This arrangement allows earnings from intellectual property — a significant source of income for musicians — to remain largely untaxed.


Furthermore, Dutch foundations offer pathways for tax-efficient estate planning, facilitating the transfer of assets to heirs without hefty tax penalties.

This is particularly relevant for Jagger, a father of eight, and Richards, with four children.


Despite the potential for massive profits from selling their back catalogue, Jagger expressed to the Wall Street Journal last year that such a move was unnecessary, as his children did not require an extra $500m.

This decision highlights not only a strategic financial restraint but also a personal ethos guiding their wealth management strategies.


For professionals in tax, finance, and even music business, the Rolling Stones' approach offers rich insights into the power of international tax planning and asset management.

Their strategy, while legally sound, raises broader questions about the moral implications of tax minimisation techniques used by the wealthy and famous.


This highlights the power of effective tax planning, illustrating how carefully structured financial strategies can lead to significant savings and long-term benefits.

If you're intrigued by the Rolling Stones' approach and wondering how similar strategies might be applicable to your own financial or corporate situation, please don't hesitate to get in touch.

Let's discuss how we can help optimise your financial strategies and ensure compliance, all while working within the legal framework.

Get in touch to find out if we can help you achieve similar benefits.

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