Rolling #ProtiRoti with Love – New Culinary Innovation from Tibb’s Frankie?

The world of food and drinks is a never-ending, flavourful adventure with ever-changing trends, new tastes popping up left and right, and a seemingly endless array of options at our fingertips. Talk about a flavour journey!

So, when we decided to roll out a fresh, new product, we knew we had to stay on top of the game. Cue the data, our trusty sidekick! It's like having a foodie radar, telling us exactly what people are craving.

But, the true champions in all of this are the foodies themselves. Knowing what they crave, their deepest culinary desires – that's what sets us apart.

So, here’s the scoop from our consumer research:

First things first, it's all about giving people what they really want. Whether they're looking to save some cash, dive into delicious flavours, boost their health game, or just indulge in a bit of guilty pleasure, you gotta cater to their cravings. It's like knowing the “secret masala” to their happiness! People are all about food that's easy to grab and go these days. And here's the twist - they're also big on sustainability. It's like finding that sweet spot where we can enjoy our favourite treats while being eco-friendly at the same time.

Next, let's talk about the online ordering revolution. It's like the undisputed “OG” of the food world now. Ordering food online has totally changed the game. From customization options to speedy deliveries, it's all about meeting that digital hunger head-on, while “always serving hot and fresh”.

Then there's the rise of “plant-based power”. Meat alternatives are popping up left, right, and center, appealing to more than just the veggie-lovers. Flexitarians and eco-conscious folks are all about it. Get creative with your options, and you'll have a whole new crowd knocking on your door!

And last but not least, let's not forget the age-old saying: "Jo dikhta hai, wohi bikta hai." Visual appeal is everything. Be it the product, an ad, or the packaging, if it’s Insta-worthy, you're already halfway there. It's all about that wow factor!

Now, we had this mountain of data and research, right? Our next step was to make sure every bit of our marketing puzzle fit together seamlessly.

And guess what? That’s how we served it!

The Name: We wanted a name that really spoke to people. That's where "ProtiRoti" came in. It's like blending the best of both worlds—keeping the comforting vibe of "Roti" while adding that modern, health-conscious twist with "Proti". Truly, made in India.

And when it came to the dish names, we kept it simple and straightforward. None of that fancy stuff—just good old-fashioned clarity. Because when you're hungry and in a hurry, you don't want to be deciphering some fancy name – just grab your favourite roll and go!

The Packaging: We put a lot of thought into our packaging design, making sure it's not just eye-catching but also highlights all the awesome stuff about our product.

First off, we made sure to shout from the rooftops that our rolls are 100% plant-based protein. With more folks getting into vegetarianism and sustainability, we knew this would be a big selling point.

But we didn't stop there! We also wanted to make sure people knew just how nutritious our rolls are. That's why we made sure to mention that they meet at least 25% of the RDA for protein. It's not just about building muscle—it's about fueling your body with the good stuff!

Oh, and did I mention our packaging is recyclable? Because it totally is! We're all about doing our part for the planet.

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The Promotion: The hustle we put into promoting our #ProtiRoti range – it was a blast!

Picture this: You walk into one of our stores and bam! Our packaging is front and center, stealing the show. Those huge, packaging mock-ups dangling from the ceiling? Yeah, that's our handiwork, creating a vibe that's all about brand love and curiosity. We made sure our menus were right where you'd see them first thing when you walked into our stores. We even got our staff decked out in branded t-shirts to really make a statement! Talk about taking visibility to the next level. You can spot our team rocking those snazzy shirts from a mile away.

And on social media? We went full throttle! Started with some informative posts on LinkedIn and Instagram, then cranked it up with customer feedback. We even got a few celebs on board to talk about their experience. Oh, and on World Health Day, we had the cutest food blogger spreading the flavor far and wide! It was like having our very own ambassador, sharing the love for our delicious #ProtiRoti range with the fans.

In a nutshell, we didn't just want folks to give #ProtiRoti a try once and call it a day. Nah, we wanted to keep them coming back for more! So we pulled out all the stops in our marketing game, hitting them with everything from eye-catching packaging to killer social media posts. It's been about engaging them on every level. Because when they keep coming back for more, that's when you know you've hit the jackpot!

The response? Let's just say our Tibb’s fam has been cheering us on like crazy! And the best part? We did it all without blowing our budget on fancy marketing stunts. Talk about some serious smart strategy!

As we hit the road and roll out (pun intended) into new markets to spread the #ProtiRoti love, we're keeping our ears to the ground and listening closely to what you have to say. Your feedback is all the gravy we need —it's what helps us to keep growing the 55-year-old-legacy – Tibb’s Frankie?.

Raise your forks to this new, gravylicious flavour because we have been “Rolling with Love since 1969”, your favourite “Mumbai ka OG Roll”