Rolling the Dice, Issue #37

I have fond memories of playing dice games as a child. Sometimes, I got lucky and won, and other times, the dice didn’t roll in my favor. Those games were fun, but they also taught me a lot about basic counting and addition, you know, those foundational math skills we all need. They also taught me patience, like waiting for my turn, which isn’t always easy for a kid!

Fast forward to adulthood, and as a solo professional, it often feels like I’m still rolling the dice, except now, the stakes are much higher. Every decision, every post, every launch I make in my business, I almost always feel like it’s a gamble.

Will this new service land well with my audience?

Will this social media post get engagement?

Some days, it feels like no matter what I do, the dice don’t roll in my favor. (Sigh)

In today’s newsletter, I’m going to teach you how blowing on the dice from a specific angle before you throw it increases your odds of winning! Not quite…but boy can you imagine?

When Luck Isn’t Enough

As a solo professional, I know that every decision feels high-stakes. But unlike my childhood dice games, I’ve realized that business success doesn’t rely on luck, it relies on strategy.

For the longest time, I caught myself winging it. I’d have a bright idea, roll the dice, and hope for the best. Whether it was marketing, networking, or social media, I always left too much to chance.

For example, let’s talk about social media, a space where many of us feel like we’re betting on luck. This is just the reality. When you show up without a strategy, it’s easy to fall into a cycle of inconsistent posting and guesswork. I’ve been there and done that.

The result? Just pure exhaustion! I was burning time and energy on efforts that didn’t move the needle. My business growth always felt like a gamble, and I hated that feeling.

Turning The Odds In My Favor

Unfortunately, the blowing on the dice trick did not work. The game-changer for me was realizing that I needed a plan and one of the most impactful tools I discovered was a content calendar.

Here’s what changed when I started using one:

Clarity: I knew exactly what to post and when.

Alignment: My messaging consistently aligned with my business goals.

Consistency: I showed up regularly.

A content calendar took the guesswork out of social media. I wasn’t leaving my business visibility to chance anymore, and that brought me peace of mind.

A Better Plan for Solo Professionals

That’s why I’ve created a 2025 Content Calendar tailored specifically for solo professionals like you. Those who don’t have the hours to spend figuring out what to post, but still want to show up online in a meaningful way.

What’s Inside?

• 3 weekly post ideas to keep your content consistent and engaging.
• A mix of educational, promotional, and fun prompts to help you connect with your audience.
• Monthly themes to keep you organized and aligned with your goals.

With this calendar, you’ll stop rolling the dice and guessing what works. Stop leaving your success up to chance. When we know better, we do better.

The Bottom Line:

I’ve worked too hard to let my business feel like a game of chance, and so have you!

It’s time to stop rolling the dice and start making intentional, strategic moves that drive real results. Let’s make 2025 the year you take control of your social media, your visibility, and your growth.

Purchase and download my 2025 Content Calendar today and take the guesswork out of social media.

Pop-Up Roundtable Q&A ?

Friday, Jan. 10th TIME: 11:00am -12:00 CST, 12pm EST, 9am PST, 10am MST

Meet The Experts:

Arlene Morgan: Digital Support Specialist

Shamayne Brown: Virtual Assistant

Dawn Hogan: Operations & Strategic Business Coach, Services

We’re diving into the?top 3 must-know questions?every business owner?needs answered?to level up in 2025.??Get ready for real talk, fresh insights, and actionable tips from three powerhouse women!??Stay tuned for more details—you won’t want to miss the registration of this free virtual event. Zoom link will be provided the day before the event. See you there!

Register Here

Shamayne Brown is a virtual assistant and the founder of Camp Virtual Assistance. She works with solo professionals and small business owners who are ready to invest in their business and need the support that she offers as they continue to grow and scale.

She specializes in helping them with all the admin work in their businesses like blog updates, email newsletters and calendar management. View a complete list of her services here.