The Role of Video on LinkedIn: Native Video is Finally Here!!!!

LinkedIn has just started rolling out a native video feature for its timeline. What does that mean? You can create video on the fly from your mobile app (and soon desktop) and share it as an update. Only 500 people have it right now, but it should be on a mobile device near you soon!

You know you'll have it if you see a little video icon in your update field. When you click on the video icon (kinda like this)?? it takes you to your phone's camera where you can shoot the video.

Why should you care about video and LinkedIn?

?? 74% of all internet traffic in 2017 will be video.

?? 59% of Sr. Executives would rather watch a video than read text.

Why is video so vital to a business person’s success?

The answer lies in the science behind video.

?? The human VOICE conveys emotion.

?? The brain is hard-wired to trust the human FACE.

?? MOVEMENT captures & keeps people’s attention.

But what does that REALLY mean? You can now use native video on LinkedIn: ·     

?? To Increase your credibility

?? To increase your KLT factor (know, like and trust)

?? To inspire engagement

?? To showcase your expertise

?? To interview happy customers

?? To showcase a product or service

?? To showcase a new innovation

?? To tell people why they should hire you

?? To introduce your audience to a client or employee

?? To interview experts

?? To broadcast an event

And the list goes on.

Keep your videos under 3 minutes – people will probably only watch for about 30 seconds.

Please remember this is LinkedIn, not Snapchat! Make sure your videos are business appropriate. You might even want to script them out for awhile, or at least have some talking points in mind when you start.

LinkedIn will also tell you how many people watched at least 3 seconds of your video and what their titles are and where they live. Apparently, I am big in Milan :)

Here is my first video. Please note my lack of preparation (and makeup) https://www.dhirubhai.net/feed/update/urn:li:activity:6292814924926251008 My next videos will be much more professional!

Check out my Vengreso Co-founder Phil Gerbyshack’s use of it here on LinkedIn: https://www.dhirubhai.net/feed/update/activity:6291353128700821504

Read this informative article on the newest feature:

You can read more on LinkedIn’s new video feature here in this INC article from my friend John White. John highlights the distinction that LinkedIn is a great platform to reach B2B with video and that LinkedIn is better suited to reach a B2B audience than Facebook, Snapchat, or Instagram are. He also points out that video creators will finally have access to rich data like the number of views, shares, likes, and comments. They will also have access to data about the viewers of their videos, such as where they work, their job title, and the top markets where the video was viewed.

Would you prefer video instead?

I spoke about the new video feature on the Social Media Examiner’s Facebook Live show today (yes, I know how ironic that is). You can watch that HERE (I come in about 15 minutes in) And who knows, maybe LinkedIn will also introduce a LinkedIn Live feature too?

Want to learn more about video engagement?

On July 18th I did a great Q&A panel with Zoom's Greg Holmes (the world's leader in video conferencing technology), OneMob's Sati Hillyer (the leading video engagement platform) and Vengreso's Mario Martinez, Jr. (the largest digital sales transformation company) around sales and the business use of video. There were some pretty powerful insights! You can watch the recording here.

So I ask you.... are you ready to get your video on????

Who am I?

Viveka von Rosen is a Co-founder and Chief Visibility Officer at Vengreso, the largest full spectrum digital social selling provider in the world.

Known as the @LinkedInExpert, she’s author of the best-selling LinkedIn Marketing: An Hour a Day & LinkedIn: 101 Ways to Rock Your Personal Brand

She is a contributing expert to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides and is often called on to contribute to publications like Fast Company, Forbes, Money, Entrepreneur, The Social Media Examiner, etc.

Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training (having provided over 100K+ people) with the tools and strategies they need to succeed on LinkedIn.

#SocialVideo, #SocialSales, #SocialSelling, #LinkedInLearning

Questions?

Do you have questions about using Video with LinkedIn? Then by all means, book a bit of time with me and I'd be happy to share some strategies with you! Click here to schedule some time: https://calendly.com/linkedinexpert/10/12-07-2017