As a product designer or marketer, it's important to understand the impact of user experience (UX) on the success of a product. A well-designed UX can make a product easy to use and enjoyable, leading to increased adoption and customer satisfaction. On the other hand, a poorly designed UX can drive users away and hinder a product's success.
Here are some examples of products that have significantly improved their UX, leading to increased success:
- Microsoft Office - Prior to the release of Office 2007, the interface for Microsoft Office was cluttered and confusing with a multitude of toolbars and buttons. With the release of Office 2007, Microsoft redesigned the interface to be simpler and more intuitive, with a ribbon toolbar that organizes features into logical categories. This improved UX helped increase adoption of the Office suite and led to increased customer satisfaction.
- Google Search - In the early days of the internet, search engines had cluttered interfaces with sponsored links and ads mixed in with search results. Google revolutionized the search industry with its clean, uncluttered interface that clearly separated ads from search results. This improved UX helped Google become the dominant search engine, with over 80% of the market share.
- Apple's iOS - The original iPhone, released in 2007, had a simple but limited interface with just a few home screens and basic app icons. With the release of iOS 7 in 2013, Apple redesigned the interface to be more modern and intuitive, with features like the Control Center and improved notifications. This improved UX helped increase the popularity of the iPhone and solidify Apple's position as a leader in the smartphone market.
These examples demonstrate the importance of UX in the success of a product. By focusing on creating a positive user experience, companies can increase adoption, customer satisfaction, and ultimately, their bottom line.
