The Role of Social Media in Transforming Rural India
FATEH RURAL LIMITED (Formerly known as Fateh Rural Pvt Ltd
Promoting Brands and Sales In Rural India
Social media platforms like Facebook, WhatsApp, and Instagram have significantly increased their presence in rural India by offering local language support. With rural internet users reaching 120 million, the surge in mobile traffic has been phenomenal, as users access these platforms via affordable devices and low-cost data plans. This growth is expected to continue, with rural users projected to make up 50% of India’s internet users by 2020, reaching 315 million. As rural incomes, aspirations, and digital resources rise, marketers must develop tailored strategies to effectively engage with this rapidly growing and diverse audience.
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