The Role of Social Media for App ASO
ShyftUp | App Store Optimization & Mobile App Marketing Agency
Global User Acquisition Agency. Services: App Store Optimization, Apple Search Ads, Google App Campaigns, Paid Social
Social media is one of the most powerful tools you can leverage to improve your App Store Optimization strategies. However, like any other tool, you need to know exactly how to use social media to ensure you get the best result.
So, how can you use social media to increase your app’s visibility, downloads, and, ultimately, revenue? That’s what you’ll learn in this post. Read on to learn more!
What is social media?
Social media is a term that collectively refers to various platforms on the Internet where users can create and share information, such as text, images, and videos.?
Aside from that, users can communicate and interact with each other on a social media platform. Social media connects users through a network of friends, acquaintances, family members, classmates, and other like-minded individuals.
Here are some of the most popular social media platforms today:
Benefits of using social media for App Store Optimization
There are multiple advantages to leveraging social media for App Store Optimization (ASO). Here are a few key ones:
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1. New avenue for app promotion
There are millions of apps in the app stores today. The huge competition in app stores can cause your app to lose visibility and, therefore, shrink to obscurity.
If you’re going to simply focus on promoting your app in app stores, you are losing some vital business opportunities that you can find outside of the app store.
Social media platforms give you an alternative place to promote your app, and the added traffic you get from these platforms to your app store page could dramatically improve your app ranking and SEO efforts.
2. Increased visibility and reach
Social media offers you an excellent opportunity to reach a larger audience, including potential users who might not actively search for your app in app stores. Promoting it via these platforms increases its visibility and reach and can draw in new downloaders who might want to try your app.
3. Improved brand identity and recognition
Social media provides the ideal venue to showcase your brand identity and develop trust among target customers. By building an active social presence for your app, you can establish itself as a trustworthy source, potentially driving more downloads and installs.
Moreover, users tend to view brands with social media presence as more professional and reputable. Thus, it should not be surprising to see how people would more likely choose an app with a strong social media presence over apps that don’t have any social media presence.
Read more at ShyftUp's article.
ShyftUp is an ASO Agency.