The Role of Risk Communication in consumer acceptance and regulatory management of Future Foods

The Singapore Future Foods Communication Initiative (SFFCI) is a communication platform by the Future Ready Food Safety Hub (FRESH).

The primary aim of SCCFI is to provide a platform for knowledge sharing and stimulate discussion on topics of interest under the SFS R&D agenda.

This 3-part webinar series will explore the theme of “The Role of Risk Communication in consumer acceptance and regulatory management of Future Foods” to tackle the important subject of how the right approaches to risk communication and consumer education can enhance innovation and support market entry of novel foods.

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Part 1: An Introduction to Risk Communication and Future Foods

The first of this series provided an introduction to risk communication and why it is necessary to ensure trust in regulations and societal acceptance of future foods in the context of the Singapore Food Story.

Speakers:

• Dr. Andrew Powell, Chief Executive Officer, Asia BioBusiness
• Dr. Benjamin Smith, Director, Future Ready Food Safety Hub (FRESH)

Broadcasted LIVE on 22 Oct, 2PM - 3.30PM SGT

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Part 2: Effective risk communications in the regulation of novel foods and their societal acceptance

The second of this series is in the format of a fireside chat on how to achieve the desired outcome of a science-based regulatory system for future foods and the role of each stakeholder in getting to a science-based regulatory system.

Moderator: Prof. Paul Teng, Managing Director, NIE International, and Adjunct Senior Fellow, Centre for Non-Traditional Security Studies, RSIS, Nanyang Technological University (NTU)

Speakers:

• Mr. Glen Neal, General Manager, Risk Management and Intelligence, Food Standards Australia New Zealand
• Dr. Mark Chong, Associate Professor of Communication Management (Practice), Singapore Management University (SMU)
• Dr. Andrew Powell, Chief Executive Officer, Asia BioBusiness

Broadcasted LIVE on 29 Oct, 2PM - 3.30PM SGT

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Part 3: Industry Challenges in Communicating Innovation

Last but not least, the last webinar of the series is a moderated panel discussion on the issues faced by the industry locally and internationally when it comes to communicating about innovation and future foods.

Speakers:

• Dr. Andrew Powell, Chief Executive Officer, Asia BioBusiness
• Mr. Alex Ward, Chief Operations Officer, Next Gen Foods, Creators of TINDLE
• Mr. Fabio Campanile, Global Heads of Science & Technology in the Taste & Wellbeing division, Givaudan International
• Ms. Jess Nguyen, Business Manager for Innovation, TurtleTree
• Mr. Miguel Serrano, Chief Executive Officer, Vidyalto
• Mr. Ricky Lin, Founder and Chief Executive Officer, Life3 BioTech

Broadcasted LIVE on 12 Nov, 2PM - 3.30PM SGT

For more information about FRESH, visit our website at www.ntu.edu.sg/FRESH or connect with us at [email protected].