Role reversals, Ramadan, Robots
Detail from Visit Abu Dhabi ad 2025

Role reversals, Ramadan, Robots

I love the variety of our homepage at ADDS, so here's the current snapshot across our four categories for your delectation - enjoy!?


Amusing

Glen Powell hijacks children's tale Goldilocks

The three bears of the Goldilocks story are transformed into three heavy-duty Ram Trucks co-starring with Texan-born screen star Glen Powell as the 19th-century English classic gets a new spin. Often interpreted as a story to help children negotiate their transition to adulthood, Powell as a father reading it to his kids gives the tale a fresh twist which may strike many as particularly apt.


Controversial

Google's house husband aims to reconcile us to AI

This 'Dream Job' ad by Google aims to promote and position its Gemini suite, in this case, being used by a stay-at-home parent preparing for interviews so as to re-enter the workforce. The prompts, feedback, and encouragement provided by AI will be familiar to countless people - generally women - who've been having these conversations for decades. There's an irony to an entire construct humanising AI being delivered via an emotion-jerking, family-based campaign.?


Informative

US Nvidia x Chinese Unitree "Building the Future of Humanoid Robots"

In this two-minute footage narrated by Unitree co-founder Ackles Chen, we get a glimpse into the Chinese company's collaboration with US multinational tech firm Nvidia.?"Human robot is our friend," says Chen as we tour the robots' ever-increasing capabilities. It can handle housekeeping, cook, and "clean the loo". Even more impressive, it can knock a stopper cleanly off a Coke bottle....


Creative

Abu Dhabi takes inclusive approach with 'Ramadan at Ours'

To mark the sacred Muslim month of Ramadan - which focuses on fasting, prayer, and worship - the capital of the United Arab Emirates (UAE), Abu Dhabi, has put out this commercial titled 'Ramadan at Ours'. As more and more Europeans in particular head for the Middle East - driven partly by mass tourism in their own region and partly by the promise of everyday luxury combined with a dip into a completely different culture - the UAE's National Tourism Charter appears to be leading to strong sector growth.


Wishing you a week of the perfect blend - for you and your work!


ENDS



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