Role of Media - Ali's Words

I just finished a meeting with a prominent media provider for upcoming plans and can't stop thinking about the role of the media for footballers.

Doubtless, all the money in football comes from the media and TV, which creates considerable interest in the game, which converts into advertising and sponsorship. The media is credited with the universal appeal of mega-clubs and football legends because players from one corner of the world can have a fan base in a different country. As a club starting its journey, we speak to players around the globe who connect with us over social media, and the paramount value of the global community becomes evident.

The sooner you can create a fan base, the sooner you can create coverage - the sooner you can create sponsorship, which then fuels the club's success. a recent chat was about every small club streaming all their matches in-house, and I am looking forward to seeing that take shape. As a small club starting on the ladder of football, I can guarantee that the all-eyes-on-me approach can significantly boost success.