Role of marketing jargons for a COVID-19 economy. Is it required?

(Extract from The week Magazine. Click on image to read full article)                                                                                                                                        -Pavan Padaki's views: "Ten out of ten new marketing jargons is based on fundamental marketing principals. Jargons and terminologies help put fundamental marketing principals into the current context, highlight the need of the day and bring relevance to the action that’s expected. When markets, consumers or a crisis change or disrupt the market flow, it becomes important for every stakeholder to understand the context, need and the expected outcomes with a fresh perspective. New terminologies are not to be viewed as old wine in a new bottle; it’s about understanding and strategizing action plans to address the change in the market with a fresh perspective. Most popular and effective jargons and terminologies are always simple to relate to, easy to understand, highly malleable to adapt and most importantly, leads an organisation or the ecosystem to put it into practice."