The Role of Influencers in Podcasting

Leveraging Guest Appearances to Grow Your Podcast

Podcasting has come a long way since the pandemic took over. The rise of podcasts was solely based on the fact that people were interested in listening to good content- and many podcasts gave us just that.?

With the rise of influencers on an exponential level, we are seeing how podcasts can leverage and give back to the influencing community at the same time. The role of influencers in podcasting is a very crucial one. Every topic that is brought up on a podcast channel is not only discussed with an element of depth but also discussed with an expert holding extensive knowledge of it. With influencers bringing their expertise and audience to the podcast, there is a chance that these guest appearances help them grow their reach and bring in new audiences.?

Do these guest appearances work?

Not only do these guest appearances bring expertise to the podcast, but they also help you grow your podcast at a level only these influencers can bring to the table. New audiences are not gathered at random, nor are the topics that a particular podcast focuses on. These collaborations work only because there is an exchange of credibility, audiences, and exposure for both. As the discussion progresses, the insights that the expert brings and that crude change of information is the sole reason why there is a positive impression made on the listeners and the channel gains exposure.

How do you identify the right one?

First and foremost, you need to identify the topic of your podcast. This will make your niche clear, and the first names that pop up in your head are the likes you want to contact. This is because-

• They represent the face of that particular topic
• Identify broadly with the niche
• Match your goals and values

Now that you have the names at the tip of your fingers, you need to make use of influencer marketing resources and pitch them in. You can do this by contacting them through their social media platform or connecting through their agencies.?

Now, do remember, you need to provide a valuable and resourceful proposal to this influencer because- let’s face it- it’s a symbiotic relationship in every way possible. You need them to add value to your platform; then you need to give them something useful too. This exchange can be through promotion, audience exchange, or raising awareness for their work.?

How to leverage the power of this guest podcast?

Even if you follow all the above-mentioned steps and successfully invite an influencer, it still does not guarantee a successful podcast. So, what can you do to make it a trailblazer and a topic to pry upon by your audience?

You want to be clear about the goals, visions, length, and tone of the podcast, and what you ultimately want it to be factual, controversial, or just a topic of interest. The role of influencers in podcasting constitutes bringing unconventional and fresh perspectives that will hook the audience, and ultimately bring the audience to you. Try to be engaging, and respectful and add value to each other’s ideas. You can match your styles accordingly and bring a fresh twist to deliver to each other’s audiences. Influencer marketing in podcasting can be harnessed to great levels when executed properly.

How to optimize the results to grow your podcast?

After a successful episode, it’s the right time to watch out and actually measure the impact of your guest appearance through metrics. You will now want to

• Compare your listener count, downloads, website traffic, subscribers, social media followers, and conversions.
• Receive feedback from your listeners and alter your strategies to tweak the numbers for the next podcast.

If you do not have any dedicated platform, you can make use of Podtrac, Buzzsprout, or Chartable to track your numbers. To take care of your Google ads and rankings, make use of Google Analytics and integrate these numbers into your strategy.

Takeaways from the topic

Podcasting is not just a fun activity anymore; it’s also a marketing strategy to refine and grow towards your goals as a successful creator. If you as a brand or creator want to tap into the power of leveraging influencers for your podcasting channel, take podcast marketing agencies in India into consideration to segregate your choices and choose the best for your channel.

Do you want to harness the power of influencers in diverse spectrums? We got the ideas for you! Stay tuned with the Hub of Influencers for the latest updates.