The Role of Education when it comes to Marketing Courses

Education Marketing is all about educating potential customers on our topics or industries which can then guide their purchasing decisions.

It is about the value they get from using our product or service.?

Specifically, it's about moving leads further to our sales funnel and creating content that focuses on educating them rather than promoting hard selling.

So, what is the role of Education Marketing when it comes to course creation?

Education Marketing places you as an expert in your field and empowers your students to know more about the topic you are teaching and thereby create better working relationships with them.

Like anything in marketing, Education Marketing is like a tree. It starts with a seed. When we educate our market, we grow our audience.

By answering questions they have, we can create content that becomes our lead magnet like webinar or ebooks to answer those questions and then they lead to our courses

And for us a Course Creators we already know how to teach so this strategy is great for us.

When students learn something from you and it works or they get a win you build trust and that trust creates loyalty to continue learning with you.

By educating your market and answering questions they will have with your lead magnets you grow your audience and list

Education establishes your reputation as an expert in the field who has? information base to back up your course offering

Once we have a student or lead, education and information is key to ensuring they remain engaged with your brand.

“Educating your market not only places you as an expert in your field, it empowers your students, and creates better working relationships.”

Attract, Segment & Convert Your Leads into students with quizzes

If you’ve spent 15 minutes answering questions to find out what kind of sandwich you are and which Friends cast member you are (even if you already have a strong hunch), you know the power of quizzes. When a potential student takes a quiz they are showing real interest in your topic and they enter your nurture sequence with data so you can tailor the content delivery of the sequence to them. When done well, quizzes deliver high-quality leads that can convert to or engage students

Why and How You Should be Blogging to Attract Students

Getting your course up and running may not have been a quick task, but now it’s available for students to sign up, how exactly do you attract them? There is of course the usual marketing and advertising across social media and networking sites, but did you know that blogging is one of the best ways to attract new students?

Naming Your Course and Modules

When you are creating an online course, details matter and it is things like naming your course that can make all the difference. The content is still the most important part, but coming up with a name that catches the attention of your audience and sells is also a significant decision that you have to make.

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