The role of digital marketing in the automotive industry
The automobile industry had performed fairly in 2019 but industry experts were wary of the tough challenges that were to be faced ahead. Marketers were not sure if this trend could be sustained in 2020 and beyond. Like many industries automotive too has been going through dramatic transformations in recent years. Digital and mobile channels are increasingly influencing customer behavior and decision-making when they shop for cars and trucks.
While the industry has been making some progress in adapting and incorporating digital marketing into its sales, marketing, and advertising processes, it still lags far behind on this count when compared to other industries and sectors. With more and more consumers taking the digital route to compare brands and arrive at buying decisions, can the automotive industry afford this lackadaisical approach?
While consumers are increasingly indulging in research and look for information across dealers and channels digitally, it, therefore, becomes imperative for auto manufacturers, car and truck financiers and dealers to go digital to acquire new customers. There are many reasons why the automobile industry is looking at digital marketing more seriously than ever in recent years. However, a huge motivating factor is that while digital marketing brings in more revenue per car sold, it also costs much less. Car dealers could end up spending up to 10 times more than required when they stick to traditional strategies.
Search Engine Optimization, Optimized Mobile Experience, Boost Presence on Social Media & Use Content Management are some of the digital strategies that the automobile industry must consider incorporating into its marketing plans to boost its sales and profitability prospects. Manufacturers and other associated businesses related to the industry can consider providing information specific to their brand performance and unique features through blogs and articles. The same can be marketed through popular social media channels so that it can provide answers that your targeted audience is looking for.
Of course, all automobile purchases are made physically but every sale has a history of online research that takes place quietly behind the scenes. It means that purchase decisions are deeply influenced by the digital marketing content offered to the customers through a suite of mediums. Developing a strong, customized, and extensive digital marketing strategy is the best way ahead for the automotive industry today.