Role of Buyer's App on ONDC

Read everything about ONDC at The Thoughtful Tangle | Garvit Sahdev | Substack

The Buyer's app plays a crucial role on the Open Network for Digital Commerce (ONDC). Its main job is to connect buyers to the ONDC network through a user-friendly application, taking care of everything that makes the shopping experience smooth for the buyer.

The Buyer's app is like a guide for shoppers, helping them discover a wide range of products and services from different sellers on the ONDC network. Think of it as a virtual marketplace where you can easily find what you're looking for using filters, categories, ratings, reviews, and other helpful features.

When it comes to ordering, the Buyer's app simplifies the process. You can place orders from various sellers and domains all in one go, making checkout a breeze. Moreover, the app may even throw in discounts, coupons, loyalty points, and other perks to sweeten the deal.

Now, when it's time to pay, the Buyer's app steps in. It collects payments from you, the buyer. You can pay using credit cards, debit cards, UPI, wallets, or even choose the good old cash on delivery option. It's like having a reliable cashier right in your pocket, making sure the payment process is as smooth as possible. And sometimes, the app can handle payments on behalf of the seller, making the whole transaction seamless.

Once you've paid, it's time for delivery. The Buyer's app allows you to pick your preferred delivery option from the available logistics providers on the ONDC network. It's almost like choosing your favorite delivery service – whether it's fast delivery, standard delivery, or anything in between. The app may also keep you in the loop with tracking information, estimated delivery time, and even a confirmation when your package arrives.

But the Buyer's app isn't done yet. It also takes care of the after-sales experience. You can manage your orders, keep track of the status, and if something isn't right, you have the power to return or cancel orders. If you have questions or feedback, the app lets you communicate with the seller or the ONDC network. And in case there's a dispute or any issues with your order, the Buyer's app can step in to handle refunds and resolutions.

Let's bring this to life with an example. Imagine you're using the Buyer's app to shop for clothes. You open the app, browse through various sellers, use filters to find the perfect outfit, and check out with just a few taps. The app gives you discounts, and you choose to pay with your preferred method. After payment, you select the delivery option that suits you best. While waiting, the app keeps you updated on where your package is. If the clothes don't fit or aren't what you expected, the app lets you easily return them. You can also send a message to the seller if you have questions or feedback. If any issues arise, like a missing item or damaged goods, the Buyer's app steps in to make things right, ensuring a hassle-free shopping experience.

In essence, the Buyer's app is your go-to companion for a seamless, enjoyable, and reliable online shopping journey on the ONDC platform. It's like having a shopping assistant in your pocket, making sure every step, from discovery to delivery and beyond, is as easy as buying your favorite snacks from the?local?store.

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