The Role of Broadband and Wi-Fi at Home

Excerpt from Parks Associates white paper, "The Disruptive Potential of Managed Wi-Fi," in partnership with Calix

Consumers’ dependency on good, reliable, and speedy broadband service cannot be overstated. Broadband access has become an essential element in enhancing people’s lives throughout the globe.

In numerous respects, it has become as vital to?people’s lives as traditional public infrastructure, like water/sewer, gas, and electric power — essentially a fourth utility necessary for modern living. Broadband access is indispensable for providing entertainment, communications, contact to vital services, and education to the world population. Put another way, reliable and accessible broadband services drive benefits that enhance the individual’s quality of life in ways that are as important as food and shelter.

Faster available broadband speeds have come online for most individuals across the United States.1 At the same time, many consumers may not adequately understand the advantages of faster speeds since their existing router isn’t managing the distribution of Wi-Fi coverage efficiently. The benefits of faster broadband speeds should not be difficult for service providers to communicate to consumers. After all, different in-home usage models (e.g., video streaming, gaming, productivity applications, etc.) can wreak havoc with the needs of different people living under the same roof.?What’s more, the varied construction of both new and legacy homes, coupled with the rising number of Wi-Fi connected IoT devices, often creates a frustrating broadband experience in many households.

read more from: "The Disruptive Potential of Managed Wi-Fi" https://online.flippingbook.com/view/900971241/

"This whitepaper investigates the role that “managed Wi-Fi” can play in optimizing the home broadband experience. It highlights the business opportunity that ISPs can capitalize on by encouraging consumers to upgrade their broadband speeds and create renewed subscriber “stickiness” via new incremental services revenue."