The Role of Artificial Intelligence in eCommerce Industry

In recent years, we are witnessing the confirmation of Artificial Intelligence (AI) as a tool to improve business processes. And eCommerce, which after all is still a digital native, has been one of the great drivers of this transformation and adoption of AI.

Artificial intelligence (AI) tools or business intelligence tools improve your business processes, provide more information to your sales team and improve customer recommendations with items frequently bought together or bought as an alternative. Most likely you are already using AI in your business, perhaps without being aware of it.Many of the third-party tools and external services that we integrate with our eCommerce platform are already based on the use of artificial intelligence to solve some of the problems that arise. For Example: AI-enabled systems provide chatbot services, scan customer preferences in real-time, analyse customer feedback, and provide appropriate product recommendations

Developing Artificial Intelligence Strategies in eCommerce

The first thing we need is to establish a strategy (however minimal) that defines the elements and processes necessary for us to be successful from the beginning.?To create an Artificial Intelligence strategy in eCommerce, you must take into account the following elements:

1. Alignment with the product and business strategy:

?Identify areas that could benefit the most from using Artificial Intelligence. At a minimum, it is convenient to analyse the current state of your product or service and the internal processes that you follow in your company at the level of logistics, operations, marketing, or even human resources, etc

2. Selection of first product:

?Usually, the first steps in internal developments are very delicate and determine a great deal of continuity. For this reason, it is important to first choose products that have an impact but are relatively simple. That is, quick wins that serve as a cover letter for the company and generate confidence and trust.

3. Cross-cutting implications:

Identify barriers that may prevent the application of AI in other areas of the business. For example, its application related to technology state and legal issues is usually typical

4. Team building:

Here we already have the same possibilities as in any other type of project. But, in general, there are not internal profiles that have enough experience and knowledge to create teams to develop ML-based projects.?For this reason, it is important to determine whether you will fully or partially address the team-building process.

5. Internal and external communication:

It is important to properly convey the value of these types of projects and what can be expected from them. Most company profiles have very little knowledge in this regard.For example, an investor needs to know how Machine Learning is going to help the business grow.? A Sales Manager will have to know the sales expectations with the application of the new tools.?The marketing team will need to understand that development processes and times work differently. The Human Resources team will need to understand the motivations of the profiles required for this type of project.

At this point, the process to define the strategy to implement Artificial Intelligence in e-commerce can be overwhelming. This occurs both because of the apparent complexity and, above all, because of the initial ignorance. Therefore,It is recommended to approach it little by little.

For businesses in the e-commerce sphere and, especially, for those who are thinking about moving from brick-and-mortar into the digital realm, the tools available will allow you to focus on what is important: selling and building loyalty. For larger companies, already in the world of online retail, now is the time to refine and upgrade the way your business is done. Forming a strategic development plan helps ensure your company remains competitive in the new market in the future.?

If you require any guidance or help for the same, our experts are available to help guide you. We will help by guiding you through the process as you establish your online presence. You can trust our expertise and guidance, backed by years of experience and with only the best employees who know what e-commerce really is about.

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