The Role of AI in Sales and Human Connection

Summary

In this episode, Chad Burmeister interviews Mimi Gross ? , who coined the phrase 'people-led growth.' They discuss the use of automation and technology on LinkedIn, including the importance of personalization and building cohorts for targeted outreach. They also explore the use of Facebook groups for outreach and the potential of AI-powered chatbots for conversations. The conversation highlights the role of AI in sales and the importance of human connection in building relationships. The episode concludes with a discussion on the limitations of AI in human interaction and the value of human touch in automation.

Takeaways

• Automation and technology can be used effectively on LinkedIn for outreach, but personalization is key to avoid sounding like a robot.
• Building cohorts and tracking activities can help in creating targeted and personalized outreach campaigns.
• Facebook groups can be a valuable resource for finding like-minded individuals and initiating conversations.
• AI-powered chatbots can enhance automation by engaging in conversations and qualifying leads.
• While AI can assist in various sales tasks, human connection and the human touch are still crucial in building relationships.

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