Roku Finally Makes A TV Set
Roku Finally Makes A TV Set
Having spent the better part of the last decade swearing they had no interest in making their own TV sets—despite a preponderance of industry analysts telling them they should actually be making their own TV sets—Roku decided to go ahead and roll out their own line of… TV sets.
This move is bound to prove highly confusing to consumers, especially the ones who own what they had assumed were Roku TVs, but were, in reality, TVs from Chinese OEMs like TCL and Hisense that licensed the Roku OS.
A distinction precious few of them are bound to understand.
Consumers are not really who Roku is looking to please here though. Their target is Wall Street and the advertising community, both of whom understand the distinction.
The question though, is will they actually care??[READ MORE]
Comcast and Charter Roll Out Their Xumo TV Too
Once upon a time Comcast bought a well-regarded FAST called Xumo and was going to make it a key part of their streaming strategy along with Peacock, their subscription service.
But then the pandemic happened and the 2020 Olympics happened and Peacock had nothing anyone would pay for and so they decided to offer it up for free. And people seemed to like that decision, and so they kept the free version going even after the subscription version(s) came back to life. (There was good flywheel karma so it seemed to make a lot of sense.)
That turn of events unfortunately left Xumo out in the cold—NBCU did not need two FASTs—and no one quite knew what would happen to them.
The answer came a few months back when it was announced that Xumo would form the basis for a joint Comcast-Charter TV OS that included a Xumo-branded streaming device (dongle) and Xumo-branded TV.
And this week at CES, said TV was finally introduced.?[READ MORE]
Featured Report:?
A primer designed for those who are curious about the rapid growth of free ad-supported streaming TV services (FASTs), as well as those who are deep in the thick of it.
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Best of all, the report is free.
Look for the?follow up, FASTs Are The New Cable, Part 2: Advertising.?Coming next week!
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?? Journalist covering the business of media & tech | ?? Publisher, TheDesk.net
1 年“The lower end TVs, which will start at $199 are going to majorly piss off Hisense and other low-priced TV OEMs who sell sets with Roku’s operating system, as they will be direct competition” Probably not. Like Amazon, they’re not actually manufacturing TV sets. The Roku Plus and Select sets are white label TVs from an ODM with Roku’s branding on them. More than likely, Hisense or TCL are manufacturing the sets on behalf of Roku.