Rokt Roundup May 2023

Poshmark & Rokt

Adi Thacker, Poshmark VP of Monetization, speaks to how Poshmark is leveraging Rokt's solutions to deliver relevant customer offers along the buying journey and generating revenue in return.

Watch now

Transform your cost center into a profit center with Payments Marketplace

A challenge all ecommerce sites currently face is the cost associated with the payments page. This page has always been a major cost center for businesses due to processing fees driven from credit cards and Buy Now Pay Later (BNPL) plans. Rokt’s Payments Marketplace solves this challenge by providing a way for ecommerce sites to unlock untapped revenue opportunities on the payments page, offsetting these costs, while delivering the most relevant customer experiences.

Learn more

Unleashing the power of the transaction moment

The removal of third-party cookies and identifiers are forcing marketers to adapt their targeting and measurement tactics. Rokt teamed up with Ad Age to share how brands can future-proof their acquisition strategy with Rokt technology to unleash the potential of the transaction moment.?

Download now

Market dynamics and industry trends

The start of 2023 has followed the same trends that emerged in 2022, with softer budgets and lower CPMs across the advertising market globally. Factors driving this downturn include rising interest rates, inflation, and slowing global growth. Rokt remains steadfast in investing in the strength in our marketplace, our research and development efforts and providing a robust set of solutions to help companies drive long-term outcomes by improving relevancy for their customers.?

Read more

Client spotlight

We’re delighted to welcome these exceptional brands and more to the Rokt ecosystem.