Rokt Roundup June 2023
Strategies for winning in an economic downturn
We partnered with eMarketer to curate the latest ecommerce insights for incremental revenue, enhanced customer experiences, and strategies for how brands can stay ahead during periods of economic uncertainty.
How Rokt complements retail media networks
With the inevitable demise of third-party cookies, access to rich, first-party data is giving retail media networks (RMNs) an edge over other digital advertising mediums. While RMNs were built to allow endemic brands to influence what’s being added to carts, they weren’t built to optimize the post-purchase experience. Learn how Rokt's technology complements RMNs by enabling retailers to show relevant offers and messages to their customers from cart to confirmation page in the transaction flow.
Rokt & GoPuff announce partnership to drive relevancy and additional revenue at checkout
We’re thrilled to announce our latest partnership with GoPuff, the popular rapid delivery service. Together, we're teaming up to enable non-endemic brands to reach GoPuff's extensive user base through our advanced machine learning technology.
Welcoming former Amazon leader, Srishti Gupta as Rokt CPO
Rokt is thrilled to appoint Srishti Gupta as Chief Product Officer (CPO). Having previously served as a director at Amazon, she possesses a deep understanding of building successful B2B and B2C products across various advertising channels. Her expertise encompasses search, display, connected TV, and live sports. Gupta's strategic vision and exceptional product management skills will be instrumental as Rokt scales its product suite and continues to deliver exceptional results.
Client spotlight
We’re delighted to welcome these exceptional brands and more to the Rokt ecosystem.