Rokt Roundup I October 2023
We gathered up Rokt’s latest news? so you don’t have to! Scroll to learn about our latest updates and what’s happening in the industry.
Spirit Airlines x Rokt
For over seven years, Rokt’s advanced machine learning technology has helped the airline unlock incremental value by effectively enabling the airline to use its first-party data to provide relevant and delightful experiences for its travelers. Spirit Airlines uses Rokt Ecommerce to show relevant and personalized messages during the checkout flow, and drives incremental purchases of products and services, from its own brand or a trusted partner.
Unleashing diversity on and off the track
As part of our team partnership with Oracle Red Bull Racing & Red Bull Technology , we announced the launch of our joint five-part episodic series, highlighting the team’s? female engineers and their crucial contributions to racing. The video series, titled “Driven Beyond Limits,” features individual interviews conducted by Srishti Gupta , Rokt’s Chief Product Officer, with five Oracle Red Bull Racing engineers.
A look back at the “What matters most – Relevancy” panel from the 2023 Forbes CMO Summit
At the 2023 Forbes CMO Summit, the “What Matters Most – Relevancy” panel? moderated by Maggie McGrath , Senior Editor at Forbes featuring industry experts; Craig Brommers , CMO of American Eagle Outfitters Inc. ; Dara Treseder , CMO of 欧特克 and Elizabeth Buchanan , CCO of Rokt, each expert shared ways brands can achieve relevance with their own audiences.
New partner spotlight
We’re delighted to welcome these exceptional brands to the Rokt ecosystem.