Rokt Roundup | August 2023
We gathered up Rokt’s latest news? so you don’t have to! Scroll to learn about our latest updates and what’s happening in the industry.
Fostering growth, diversity, and wellbeing at Rokt
Here at Rokt we launched into 2023 with the ambition of having our Best Year Yet. That was a high bar set on the back of unprecedented momentum and commercial success the business experienced in 2022 with 46% growth year over year. In the face of unforeseen market downturns, restructuring and fiscal tightening, we’re excited to share that Rokt is successfully living up to its ambition and we’re on our way to unleashing our full potential.
Unwrapping holiday profit with Retail Media and AI
The holiday season is often hailed as the pinnacle of profitability for brands and retailers. Retailers that lean into the rise of retail media networks (RMNs) and find technology that complements them can provide them with advantages ranging from increased sales, measurable ROI, and the ability to target customers with valuable first-party data.
Ridesharing meets relevance
This month we announced our partnership with Lyft. The ridesharing company will be utilizing Rokt’s AI technology to? enhance the rider experience beyond just transportation. Using Rokt’s advanced machine learning technology, Lyft will elevate its in-app interactions to be more relevant and add incremental value to a rider’s overall journey.
Client spotlight
We’re delighted to welcome these exceptional brands to the Rokt ecosystem.