Is There an ROI When it Comes to Saving the World?
When it comes to saving the world, there is no shortage of funding. Governments, corporations and individuals all over the globe are stepping up to "signal" their part in making sure our planet is healthy and thriving.
But one question that often comes up in business and it's this: is there a return on investment when it comes to saving the world? In other words, will we see tangible benefits from our efforts?
A financial one, Yes and most importantly, according to James Lovelock, it is a resounding yes. Lovelock is the originator of the Gaia hypothesis, which posits that Earth is a self-regulating system. In other words, our planet has the ability to heal itself – and we are part of that process.
"If we damage the ozone layer, it will regenerate. Co2 is more difficult, but Co2 emissions are now falling in Europe and America," he said in an interview with The Guardian.
So what does this have to do with ROI? Lovelock argues that by investing in the health of our planet, we are ensuring the health of future generations. In other words, we are investing in the future of humanity.
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"We're not just talking about making a difference in our lifetimes, but in the lifetimes of our children and grandchildren," said Lovelock. "It's an insurance policy for the human race."
What we are seeing in buildings with the use of Co2 monitors is just how out of sync we are with our environment. Co2 is a serious pollutant to children and affects how they learn based on cognitive performance. We also know Co2 is a gas that plants "breathe" and we do not have enough plants in the world to convert the Co2 we breathe out into oxygen. Co2 definitely needs to be lower but we have a much more serious problem.
Why are we not teaching its importance to our children, and what this means to the next generation and their children? Should we be helping them now with ways to assist our planet's ability to remove Co2? Think of a life support machine. And that if that person is actually a planet, our home, if it dies, so do we.
So there you have it: by taking care of the planet, we are taking care of ourselves. It's a win-win situation – and one that is well worth the investment. :)
MD
2 年Thank you for caring Bill. Our children's future is so important. :)
MD
2 年Hello Bill, I asked my Councillor Kevin Griffiths to write to Plante for a quote to light the PARK using plants to create electricity. Sadly, it does not seem to be happening. But I feel electricity created by plants is worth researching: https://www.plant-e.com/en/ Overseas they are using Japanese Knotweed to make paper. This of course saves our much needed trees. We could use Japanese Knotweed paper in schools and for making books and even ART: https://www.futurematerialsbank.com/material/japanese-knotweed-2/ Japanese Knotweed is seen as a terrible plant. I was badly mis-sold on this house. This plant is the only good thing about this property. My Government MP kindly wrote to the Health Minister about how I used this plant to cure my Asthma (I had Asthma for 48 years). I have a Japanese Knotweed smoothie daily. She has seen my Medical Records. I have sent you the letter by messenger. Pesticides are so bad for our lungs. We do not need to waste tax money on pesticides when Japanese Knotweed can be harvested and used for food, medicine, paper and soap making etc: https://www.whatdotheyknow.com/request/pesticides_how_much_tax_payers_m?unfold=1 Kind wishes, Sharon Sharon J. Bainbridge