The ROI of Small Business Marketing
Blue Ridge Community College - Workforce and Continuing Education
Take your career to new heights!
Want to learn how to turn more website visitors into buyers and get more profits from your website?
Susan Vincent says it all starts with the right marketing message. In this 3-week course, you’ll learn how to find the right message for your audience, how to position yourself as the go-to business to work with, and how to lay it out on your website for maximum engagement.
Class #1 - Overview of a Marketing Message:
In this class, we’ll look at the structure of what makes a good marketing message. We’ll review website examples and develop a framework for creating an effective message.
Class #2 - Find the Right Message:
We’ll use the foundational principles from the first class to create your own marketing message. We’ll discuss using search engine optimization and creating your unique selling proposition.
Class #3 - How to Lay Out Your Message on Your Site:
We’ll discuss eye-catching ways to lay out your marketing message to make it easy for visitors to get the information they need to make a decision. We’ll also discuss the importance of your Google Business Profile and how to incorporate it into your overall marketing.
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Health & Wellness Copywriter & Website Designer
2 个月Have you got a website that's not working for you? Can't figure out what to say to make prospects raise their hands and say, "I want that!" Then this class is for you! Come and learn the nuts and bolts of how to create a website and a marketing message that connects and sells.