ROI of Servant-Based Leadership
It’s hard out there for companies that want to do well while also doing good. Success hinges on so many moving parts: You’re trying to create a genuine social impact while ensuring that your campaigns are measurable, scalable, and aligned with your business goals.
And then, of course, you need to figure out how to build authentic connections with the youth—those socially conscious, TikTok-scrolling Gen Zers and Millennials.?
That’s a lot of work, isn’t it? Want to make things easier for yourself? Take a servant-based approach to leadership.?
But What’s a Servant-Based Leader??
Servant-based leadership is all about working for the greater good of the team, company, and mission. This type of leader doesn’t lead by ego, but they treat their team with integrity, giving them what they need to be the absolute best they can be.
The servant-based leader takes considerable time to learn about their team’s goals and objectives, aligning them with the overall mission in a way that benefits everybody involved.?
Above all, servant-based leaders genuinely invest in people.?
Servant-Based Leadership in the Corporate World
It’s not too surprising that companies that embrace this idea are generally pretty successful. FedEx has taken a people-first approach. According to founder Fred Smith, ? “When people are placed first, they’ll provide the highest possible service, and profits will follow.”?
Another example is TDIndustries, an employee-owned construction and technology company founded on people-focused tenets, including celebrating the power of individual differences, building and maintaining trusting relationships, and leading with a servant’s heart.?
Younger generations, in particular, are more tuned than ever into how today’s corporations approach social impact and treat their people. That’s why (surprise!) taking a people-centric approach is vital. You’re not just taking care of your team: You’re leaving footprints on a road less traveled.?
The Business Case for Servant-Based Leadership
Contrary to what you may believe, the data shows that today’s young people aren’t just focused on rizzing up baddies and listing their icks; they’re paying attention to what today’s business leaders are doing.
领英推荐
Translation? Companies that demonstrate principled action have Gen Z’s attention. When servant-based leadership values are shown in cause marketing campaigns, a community is built around the “we’re all in this together” mindset…and Gen Z loves that.
Other benefits of servant-based leadership include:
Servant-Based Leadership in Action
What could servant-based leadership mean for your company, exactly? Well, quite a bit.?
You don’t have to look any further than tasty fried chicken for an example. When Cheryl Bachelder took over the flailing Popeyes, she decided to change the direction of the chicken chain.?
With Cheryl’s direction, the business would now focus on franchisees, staff, and customers.
The result? The business was trading at about $13 per share when she got there, and when she left, it had sextupled to $79.
It’s a simple, immutable truth: In order for your business to thrive, you need to attract the younger audience.
Do Good Points helps brands incorporate tax-efficient cause-marketing campaigns that live and die on servant-based leadership principles. Want to start developing campaigns that resonate with your audience, promote social good, drive brand loyalty, and (maybe) sextuple that share price??
Then get started with a free consultation.