The Rocket Formula For Social Media Campaigns
Ian Cleary
Providing digital transformation and AI services through RazorSpire (formerly RazorSocial) , a frequent keynote speaker at digital conferences ?? calisthenics fanatic ??
Not planning for your social media campaign can be a disaster for your business.
A social media campaign can deliver great results. It can also deliver really poor results and waste your money. What causes them to fail?
Not using cat videos… ha ha…
Ignoring cat videos, what really causes them to fail?
Planning.
SpaceX Falcon 9 recently returned to earth after the recent mission to outer space. This campaign cost $60 million! When you are creating a campaign such as this there is an immense amount of planning that goes into it to ensure success. When the rocket initially launches there is a massive output of energy.
With a social media marketing campaign you too have to put in a lot of planning up front if you really want your campaign to kick off. You may not have any budget at all to spend on your campaign but that doesn’t mean you can’t be successful.
And you want that massive explosion on launch!
Let me introduce you to the Rocket Formula For Social Media Campaigns
Here's a breakdown of the sections of your rocket:
1. Pre-campaign planning
2. Define your campaign goals and metrics
3. Define your target market
4. Map out your funnels
5. Create your content and content calendar
6. Get all your tracking in place
7. Launch the campaign
8. Optimize results
What's missing? Will you use the Rocket Formula?
For more details read this post on the Rocket Formula for Social Media campaign.
"My expertise is sales with a digital flourish. Traditional Selling but with Digital prowess!" We decided to focus on our own eCommerce brands, practice what we preach! Candour; quality of being open and honest
9 年Excellent!
Director of Paid Search & Shopping
9 年Thanks for sharing this article with us Ian Cleary