RoboCalls and What They can Teach us about $#!& Marketing

As our reliance on smartphones has grown, so has the prevalence of spam calls and robocalls. Many of us can relate to the frustration of answering a call, only to be met with a pre-recorded message or a scammer on the other end. These calls are not only annoying but can also be harmful, as scammers use them to try and trick people into giving away their personal information. In fact, according to a report by Business Insider, Americans received over 58 billion spam calls in 2019 alone.

So, why do we keep getting these calls? One reason is the rise of technology that makes it easy and cheap for scammers to make automated calls. Additionally, a lack of effective regulation means that it is relatively easy for scammers to evade detection and continue making these calls. It's a problem that affects not only individuals but also businesses, as spam calls can interrupt important operations and even lead to financial losses.

Despite efforts to combat spam calls and robocalls, the problem persists. One reason for this is the influence of lobbyists on both sides of the issue. While consumer groups are working to prevent these calls from being made, there are also businesses that profit from them. An analysis by Business Insider found that the federal lobbyists employed by pro-robocall businesses outnumbered the anti-robocall consumer groups' lobbyists by a factor of 100 to 1.

The lack of strong regulations and enforcement means that these calls will likely continue to be a problem for the foreseeable future. However, there are steps that individuals and businesses can take to protect themselves from the harmful effects of spam calls. These include:

1. Blocking numbers: Most smartphones have a feature that allows you to block numbers. If you receive a spam call, block the number to prevent further calls from that number.
2. Don't answer unknown numbers: If you don't recognize a number, let it go to voicemail. If it's important, the caller will leave a message.
3. Use call-blocking apps: There are numerous apps available that can help block spam calls and robocalls.
4. Report spam calls: If you receive a spam call, report it to the Federal Trade Commission (FTC) or the Federal Communications Commission (FCC).

In addition to these steps, it's important to remain vigilant about the information you share over the phone. Scammers often use these calls to try and trick people into giving away personal information, such as credit card numbers and social security numbers. By being cautious and taking steps to protect yourself, you can help reduce the harm caused by spam calls and robocalls.

In conclusion, spam calls and robocalls are a growing problem that affects us all. While the issue is complex and challenging, there are steps that individuals and businesses can take to protect themselves. By remaining vigilant and taking action, we can work to reduce the impact of spam calls and robocalls on our daily lives.

As a marketer, I'll admit that I've dabbled in some of the techniques that lead to spam calls and robocalls. However, as the prevalence of these calls has increased, I've realized just how annoying and harmful they can be. That's why I've stopped using these techniques and now focus on more ethical and effective marketing strategies.

Speaking of effective marketing, have you heard of RankWith.News? It's a marketing platform that can help businesses get cited in major news publications like Bloomberg, Reuters, and AP News. This type of exposure can launch businesses to page one of Google almost instantly, which can be a game-changer for SEO and online visibility.

Not only does RankWith.News help businesses get cited in major news publications, but it also ensures that the citations are legitimate and relevant to their industry. This is an important distinction from the type of spammy tactics that can lead to annoying and harmful robocalls.

If you're interested in boosting your online visibility and SEO in an ethical and effective way, I highly recommend checking out RankWith.News. As a marketer who's seen the benefits firsthand, I believe it's a valuable tool for any business looking to get ahead in today's competitive online landscape.

Unlike spam calls and robocalls, RankWith.News helps businesses get cited in major news publications like Bloomberg, Reuters, and AP News. This type of exposure puts businesses in front of buyers who are actively looking for a solution to their problem, rather than interrupting people's lives with unsolicited calls.

When people are actively searching for a solution, they are more likely to engage with businesses that provide value and demonstrate their expertise. By getting cited in legitimate and relevant news publications, businesses using RankWith.News can do just that. This type of exposure can launch businesses to page one of Google almost instantly, providing a valuable boost to their online visibility and SEO.

But what about the ethics of search marketing? It's true that some SEO tactics can be manipulative or misleading, but RankWith.News takes an ethical approach to search marketing. By providing legitimate and relevant citations, businesses can boost their online presence in a way that provides value to potential customers and builds trust in their brand.

In conclusion, robocalls and spam calls are the epitome of interruption marketing, and they do more harm than good for businesses in the long run. Instead, businesses should focus on ethical search marketing tactics that put them in front of buyers who are actively looking for a solution. RankWith.News provides a valuable solution for businesses looking to boost their online visibility and SEO in an ethical way, without resorting to the unsavory tactics of spam calls and robocalls.