The Robinson Report - Name

“The weeds keep multiplying in our garden – which is our mind ruled by fear. Rip them out and call them by name.” – Sylvia Browne

It’s been over a decade since we wrote about Scott Ginsburg.  

Scott is the guy who, since 2000 has worn a Hello My Name IS Scott - nametag. 

Every day, every hour, every minute. 

He even has it tattooed on his chest - so it’s on when he showers. 

One visit to Scott at www.hellomynameisscott.com. And you’ll know who he is - instantly.

Now - have a look at what Life Coach and Expert Networker Halle Simpson says about getting the most out of networking.

Many lack confidence and - harbor fear - in a business social situation.

Gain YOUR confidence by taking Halle’s ‘6 Tips’ for networking to heart – here.

In measured media, we ‘run for office’ every quarter hour.

Every day – every month.

Imagine you – applying Scott’s affinity for name recognition and Halle’s passion for networking - with your media brand.

Making a face impact on the first meeting – audience | client | networking – is paramount.

Confidently, rip those ‘weeds of fear’ out of your thoughts.

Here’s a quick set-up list for your next event:

1.           Upon greeting, extend your hand and announce who you are (and who you’re with) – first AND last name

2.           Create nametags, embroidered shirts or ID’s for your staff (magnets backs for nicer clothing/events)

3.           Engage prior to station/client business (where are you from/where do your kids go to school?) That’s where relationships are built.

4.           Give your New Friend FULL attention, being engaged - ‘in the moment’

5.           Leave something – anything - memorable to create a lasting impact

On air - same goes. 

Say YOUR name - and your brand first AND last name.

In the order of how the logo reads – same way every break.

You can make an impact with the smallest details.

Hand-written thank you notes?

You’ll certainly be the only one in your brand lane - paying attention.

Next Up – “You Won’t See This In A Marketing Report”

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonmedia.fm.