ROARing to Success

Our stake in BetMGM is, by some distance, the most important and exciting investment that GVC has ever made

BetMGM, operated by ROAR Digital, has secured a 2nd round of investment bringing the total to $450 million. ROAR Digital is owned jointly by MGM Resorts International and GVC Holdings. The investment underpins their commitment to BetMGM becoming a leading player in the rapidly growing U.S. sports betting and iGaming markets. These two investment rounds provide ROAR Digital with over $370 million of investable capital at present. Since its launch in 2018, ROAR Digital has made significant progress and is on track to operate in 11 states by the end of 2020. In addition to the financial strength of both its shareholders, ROAR benefits from MGM Resorts' leading brand, iconic physical properties, and loyal customer base, along with GVC's proprietary, globally-proven technology.

BetMGM is on track to generate over $130 million of net revenues this year

Noted Adam Greenblatt, CEO of ROAR Digital, LLC., "this further unequivocal support from our two shareholders will ensure we can achieve leading market positions in this exciting industry that is growing even faster than our initial expectations. BetMGM is on track to generate over $130 million of net revenues this year predominantly from iGaming in New Jersey given the impact of COVID-19. With the return of sports and our growing operations across the U.S., we anticipate rapid growth in the coming year."

ROAR will soon have market access to approximately 50% of the U.S. population

ROAR Digital's success will be built on its four core strategic tenets:

1. Market Access: ROAR has already secured market access to 19 states which together reach approximately 50% of the U.S. population. It has active operations in seven states with four more expected to launch by year-end 2020.

With a best-in-class web, mobile, and desktop sportsbook platform as well as supporting MGM Resorts' brick and mortar sportsbook destinations, BetMGM's exclusive betting engine allows sports fans to place bets quickly, safely and easily in every channel. This experience, together with ROAR's demonstrated strength in player onboarding and management as well as GVC's global sportsbook expertise, places BetMGM in a very strong position to achieve a leading share in the rapidly growing U.S. sports betting market.

ROAR has an approximate 18% market share and GGR growth of 210%

In iGaming, ROAR has already achieved a leading market position in New Jersey with an approximate 18% market share and gross gaming revenue growth of 210% in 2Q20 Vs 2Q19. ROAR believes it can replicate this leading market position in other jurisdictions, as additional states legalize iGaming in the future.

2. Customer Reach: ROAR is uniquely positioned to access a wide range of customers through its partners, affiliates and its omni-channel approach.

MGM Resorts has an established portfolio of market-leading properties across the U.S., giving BetMGM market access to millions of engaged and brand loyal customers. M life Rewards, MGM Resorts' loyalty program, has over 34 million members, of which approximately 18% are located in states planned to be live on the BetMGM platform by the end of 2020.

"the most dynamic growth opportunity in all of U.S. gaming"

ROAR Digital is integrating M life Rewards in support of an omni-channel strategy such that BetMGM customers will become M life Members to earn and enjoy Tier status, recognition and rewards based on their sports and iGaming wagers. Likewise, existing M life Rewards members will now have a new way to earn Tier Credits and status based on sports and iGaming wagers placed with BetMGM. This integration is expected to drive new customer acquisition, omni-channel activity, as well as ongoing customer loyalty and engagement for BetMGM.

In addition, ROAR Digital has exclusive partnerships with Yahoo! Sports and Buffalo Wild Wings. Upon the return of sports, the Company is looking forward to launching BetMGM to Yahoo's 64 million monthly active users, including one of the largest fantasy sports player bases in the U.S.

M life Rewards has over 34 million members

Yahoo! Sports has 64 million MAUs

3. Product and Technology: BetMGM has exclusive access to GVC's proven, highly flexible, and highly scalable in-house technology platform, which gives it world-class infrastructure, tools and content in both iGaming and sports betting.

Access to proprietary and vertically integrated technology is a key strategic advantage in delivering a leading sports and gaming proposition to customers. Core benefits include speed of development, reducing time to market on innovative new features, platform stability and flexibility, and ease of use. The technology platform has been fully optimized ahead of the return of U.S. sports, with ROAR Digital enjoying support from a team of over 2,000 IT specialists, including a dedicated team servicing the BetMGM product.

significant technological and experiential advantages

ROAR Digital also benefits from the maturity and rich features of GVC's sports product, including an immersive in-play betting experience across an exhaustive range of sports as well as a range of industry leading bet management features such as Bet Rewards, Odds Boosts, Build-A-Bet, Edit-My-Bet and Auto Cash Out features. Combined with state-of-the-art engagement capabilities, best-in-class frictionless customer experience, as well as powerful omni-channel journeys and cross-sell capabilities this gives BetMGM significant technological and experiential advantages. Internally developed, exclusive iGaming content has been key to BetMGM's success in New Jersey. The current strength of product and technology, combined with the pace of improvement and innovation, strongly supports ROAR Digital's leadership ambitions.

4. People: In addition to being able to draw on the outstanding talent within both MGM Resorts and GVC, ROAR Digital has built an industry-leading team across a range of functions, including marketing, technology, product development, and customer engagement and retention. The team has been hand-picked and combines deep industry experience from around the globe combined with U.S. specialists in areas where local expertise is vital such as VIP, product UI/UX and customer research.

The U.S.-based trading leadership team has a track-record of building trading operations and winning market share from incumbent players in the sports betting market. The approach and techniques further support ROAR's growth agenda.

"Sports betting and iGaming are fundamental to what MGM Resorts does best," said Bill Hornbuckle, Acting CEO & President of MGM Resorts. "Our investment in ROAR is a demonstration of our continued excitement about the unique benefit of offering unforgettable, premier entertainment experiences to millions of our loyal guests directly through BetMGM. We believe this competitive advantage places BetMGM at the forefront of the most dynamic growth opportunity in all of U.S. gaming and will ultimately deliver meaningful long-term value for our shareholders."

"These are exciting times for BetMGM as it continues to expand its iGaming business while also offering customers an outstanding sports betting experience as live sports returns to the U.S.," said Kenny Alexander, CEO of GVC. "We see enormous potential for the U.S. market and are delighted to have such a strong foothold in it through our partnership with MGM Resorts. Our stake in BetMGM is, by some distance, the most important and exciting investment that GVC has ever made. We are absolutely committed to ensuring that the Company (ROAR Digital) has the funding and technical resources needed to achieve long-term market leadership, whilst delivering significant value for shareholders."