A roadmap through a month's worth of promo…

Welcome to our new newsletter – it’s great to have you! From head-turning promotional drinkware to the must-see products at the upcoming ASI Show Orlando, this month’s issue shares everything you need to know in the promo industry to close out 2024 strong and prep for 2025.?

Drinkware, Social Media & the Continual Search for the Next Stanley

Thanks to their popularity on social media, water bottles have transformed into lifestyle accessories. Accounting for nearly 11% of promo sales, drinkware is an important product to sell. Learn about all popular brands end-users love in this article.

Are Supplier Credit Card Fees Warranted?

There is a growing trend of promo suppliers charging 3-5% credit card fees due to rising costs. Some distributors accept the fees as a cost of doing business. Others are frustrated by the lack of transparency and are finding ways to mitigate the impact, such as raising margins or favoring suppliers who don’t impose these charges. Take a look at this issue from every angle and find out how it affects your business .

Hanes Finalizes Sale of Champion to Authentic Brands Group

HanesBrands (asi/59528) has officially sold its athleticwear brand Champion to Authentic Brands Group (ABG) for $1.2 billion. Counselor Top 40 supplier Gildan (asi/56842) will be carrying Champion in the promo market. Discover what this sale means for the future of the Champion brand.

ASI Holiday Gift Guide 2024

It’s almost time for tinsel! With end-buyers prepping for the holiday gifting season, you want to make sure you’re selling the most in-demand giftable promo items. Explore the ASI Holiday Gift Guide 2024 and unwrap the best gift ideas of the season.

8 Social Media Holidays To Celebrate This November

Whether honoring authors, expressing gratitude or supporting small businesses, November offers countless opportunities to connect with your audience and spark meaningful interactions on social media. Use these unofficial holidays to build community, spread positivity and highlight your brand's core values.

Embrace Video

Tip: Use short, engaging videos to showcase your products, demonstrate how they work, or even introduce your team. Post these videos on social media, your website, and in emails.

Video content is incredibly engaging and easy to consume. It’s especially effective in marketing because it can quickly demonstrate the value of your products. For promotional products distributors, video is a great way to show off product features, the branding process, or behind-the-scenes looks at events.

Bonus Idea: Start a video series such as “Product of the Week” where you feature a different item each time, explain its benefits, and offer exclusive deals for those who watch.

Get Social

Expanding into social media is a great way to spread the word about how important promo is and to position yourself as an expert!

If you’re just getting started with social media for your business, you can create business pages on most platforms and even groups on Facebook.

Creating social content is easy and can be done right from your phone. Some suggestions for content include:

• Introduce yourself and what you do .
• Tell people the types of products you offer and why it’s important to use promo.
• Share current projects and showcase finished showcase finished products .
• Post stats from the ASI Impressions Study on asicentral.com , which outlines how end-users feel about promo. You can also access some great research about promo ROI under the Market Research tab.
• Use short videos to highlight a product’s standout features .

Most importantly, have fun!

ASI Show Orlando is coming up! January 4- 6, 2025

Find all the products to look for at our show.