The Roadmap - Strategy Guide Part 2

?Welcome to the TLS Continuum Change Maestro’s Roadmap newsletter. A new edition will be released every Tuesday on LinkedIn. It is by nature an interactive newsletter. What do I mean? My initial intention was the development of a dialogue pertaining to the concept of a change roadmap. I was looking for interaction between those of us here as to what each phase so far meant to you. It appears as though you would prefer to be passive readers, so be it. However, let me reiterate that as we progress through the roadmap if you have something you want to contribute, feel free to comment on any issue that perks your thoughts.

?As part of his Ph.D. Thesis, Alexander Osterwalder created the Business Model Canvas in 2008. If we take the canvas, (It is available under Creative License for general use in the marketplace) it can be the basis for the strategy map for the roadmap. With this edition and the subsequent edition for the next seven weeks we will walk through the canvas components and its implications.

Business Model Canvas Steps

1.??? Define the value proposition

2.??? Stakeholder Identification and inputs

3.??? Stakeholder relationships

4.??? Stakeholder Segments

5.??? Key Resources

6.??? Organizational resources

7.??? Revenue streams

8.??? Cost Structure

Step 2: Stakeholder identification and inputs

Many members of management will tell you that their purpose is to provide a return on investment to the organizational Shareholders. If that is your belief you are plain wrong in this day and age. There is a larger population that you are better paying more attention to if your intent is to grow your organization – your Stakeholders.

?What is the difference?

The website Investipedia.com tells us that a shareholder is any person ,company, or institution that owns shares in a company’s stock. Their return on investment is found in the capital gains or losses on the investment along with the stock dividends they might earn on that investment. Management’s focus therefore is how do we enhance the benefit of that investment for them. Their focus is not purely on the processes in the roadmap.

On the other hand, the focus changes when we emphasize the shareholders. The website Bankrate.com tells us that this group of individuals or organizations should be the priority and that the relationship is more complex and nuanced.

R. Edward Freeman in 1984 defined the role of stakeholders when he said “The 21st century is one of managing for stakeholders. The task of executives is to create as much value as possible for stakeholders without resorting to trade-offs. Great companies endure because they manage to get stakeholder interests all aligned in the same direction.”

Stakeholders then are any persons, company, or organization who has an interest in the business, through products, services or other capacity.

?Identification of the stakeholders

If the above statement is correct, then who are our stakeholders? You have two interdependent sets of stakeholders. You have internal stakeholders. These stakeholders include your management and your employees. The you have your external stakeholders which is comprised of your customers, but it also includes your suppliers. Let me extend that division further.

If you have been following this newsletter or our other writing you know we talk in terms of the continuum of the chain. So, in that regard, the list includes both your supplier’s chain and your customer’s chain.

?Your identification list of stakeholders should therefore include the following: your employees, your investors (yes you can be a shareholder and a stakeholder at the same time), suppliers, communities, and government agencies.

?Identification of stakeholder inputs

?Once we have identified the various stakeholders the next task is to determine what it is they contribute to your processes. Let’s look at the list in more detail

Your human capital assets – Your human capital assets bring to the table their knowledge and skills to complete your processes. They also bring to the table the ability to contribute new ideas as to how to carry the organization forward.

Your investors – Your investors bring to the table the monies to in able you to operate along with the income from sales

Your suppliers - If it were not for your suppliers, you would not have any products or services to deliver to your customers. Likewise, they have a symbiotic relationship with your organization because your business is keeping them afloat allowing them to provide a livelihood for their human capital assets.

Your communities – Your communities bring to the table the locale for your business. They bring the local amenities such as shopping and cultural environment. They bring to your organization the inventory of residences where your human capital assets will reside.

?The second step of the Change Maestro’s Roadmap Strategy Guide is a critical one. It asks you through open dialogue to determine who is critical to your success going forward, don’t jump to conclusions as to who is a stakeholder and what they bring to the table. Keep the picture in your minds clear of any bias as to who contributes to your effort. If you keep a closed mind, you may very well eliminate someone who could catapult you to the next level of your organization’s operations.

?Next week we will look at one other component to this question. What does your relationship with the stakeholder’s look like?

?Looking for the perfect model for improving your organizational processes? Order your copy of the TLS Continuum Field Guide - How the Theory of Constraints, Lean and Six Sigma will transform your operations and Program flow to be released in February of 2024

?About the author:?Daniel Bloom?knows HR and Change Management. He’s a speaker on transformational HR, a strategic HR consultant and trainer. Thank you for subscribing to this newsletter. The best strategy that I ever undertook was earning my SPHR and the Six Sigma Black Belt. You can take the same path with our Road to Organizational Excellence Seminar. Starting July 15,2024 you can start the same path as we present live our Road to Operational Excellence - The Human Capital Edition for the following six weeks.

For more information visit https://dbaiconsulting.com/tls-continnuum-master-seminars

To register to attend the course visit https://www.eventbrite.com/e/933555328117?aff=oddtdtcreator

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