Roadmap For RKO Success
Welcome to this week’s edition of the Week End Wrap Up Newsletter! Here at Demandbase, we’re gearing up for RKO (Revenue Kickoff) next week in Austin, where over 300 DBers will come together to align, strategize, and kick off an incredible year ahead!?
To celebrate, this edition is all about RKO—featuring our latest content on GTM trends, leadership insights, and the key themes shaping 2025.? Let’s dive in!
?? RKO Like a Pro?
If your RKO strategy is "get everyone in a room and hope for the best," we need to talk. Mark Turner, our VP of Revenue Operations, has a way better plan. In this blog, he breaks down how to build an RKO that actually drives impact and how to keep the momentum going (aka how not to lose steam by Q2).
?? Oh, and because we’re nice like that, he’s also dropping a ready-to-use RKO agenda template. If you’re in charge of making this year’s RKO actually worth attending, this is a must-read.
RKO season brings out a wild mix of personalities. Some people live for the spotlight, others are running on cold brew and vibes. Which one are you??
Take our quick, dangerously accurate personality quiz to find out. Then, share with your team so you know exactly who’s bringing what energy to the table this year.
We’ve got a killer episode for you this week. Chris Moody and Alicia Hall sit down with Udi Ledergor, Chief Evangelist at Gong, to unpack how revenue intelligence is changing the game for account-based go-to-market strategies. We’re talking:?
?? How revenue intelligence makes your GTM strategy bulletproof
?? Bridging the sales & marketing divide (without tears or tantrums)
?? Why old-school ABM is officially dead
In this LinkedIn post, our CEO, Gabe Rogol, shares his top 10 tips for making the most of your RKO. From big-picture strategy to hands-on execution, he’s got you covered with advice to help you run a more impactful and engaging event. Check it out for the full scoop!
That’s a wrap!?
As we gear up for our own RKO here at Demandbase next week, we’re excited to put these tips into action and kick off the year with energy and focus. We can't wait to see the impact it will have on our team and our goals.
Stay tuned for next week’s edition and make sure to subscribe so you don’t miss out!