A Roadmap to Digital Marketing Success: Prime Principles

Fundamental of Digital Marketing

“Digital Marketing is more about marketing than digital.”

So, we have to master the fundamental of marketing first before even before diving deep into the digital marketing field. 

Marketing strategy

Before we start developing our marketing plan, we need to have a clear idea of what we want to accomplish and how a particular strategy will support our business.

Target Market

The target market is the ideal buyer for what we are offering. In our marketing plan, we describe the demographics, traits, and trends of the ideal buyer in detail to define our target market.

Market Opportunity

We should know who is out there selling what we do, especially if they are selling it to consumers who fit our ideal customer profile. Then, take a hard look at what our competitors are doing right, what they may be doing wrong, or what they are actually missing.

What is CATT Marketing Funnel and How Does It Work

CATT is a unique marketing funnel like Attention-Interest-Desire-Action. Suppose, we have defined our target audience and now we want them to buy something from us. What we will do is drive them to this funnel in order to execute the sale.

Content 

• Execute in-depth research.
• Create content with information that helps the audience solve their problems.

Attention 

• Drive the right traffic on that problem-solving content through Paid Ads or SEO.
• Offer them something valuable for free and smartly collect their information.

Trust 

• Reach them with more helpful information again and again without spamming.
• Show them what people are saying through social proofs or testimonials. 
• Make them think that we can solve most of their problems. 

Transaction 

• Let them land on a sales page that tells about the all-in-one solution you have.
• Implement the 7 conversion triggers smartly.
• Finally, persuade them to do the transaction.

What is Integrated Digital Marketing and How Does It Work 

Integrated digital marketing is the integration of multiple marketing strategies or methods in order to build a highly effective marketing approach for any kind of business. 

When it comes to digital marketing, the things that are common in all aspect are as follows:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Content marketing
• Email marketing
• Paid advertising

The idea behind integrated digital marketing is to create a more influential online presence. Suppose, I have an online course on a particular topic and I want to sell it. In that case, what I will do is apply and implement all the above tactics to attract people to the landing page to make the sell happen.

Importance Behind building a Personal Brand

“The best known always beat the best.”

As he taught – choose a niche you’re passionate about, create content as more as you can, and acquire more of the internet. Thus, you will be able to build fame for yourself within society.

One good place to start is by cleaning up our social media accounts. We can control what your reputation is online, and so you don’t want anything you post on social media to negatively impact your presence.

Another positive place to begin would be to create a personal website.

We can use our website not only to build our brand but also to add value to our audience. This is how we can showcase our skills and experience, and also to share valuable advice with our audience.

We should use the same logo or profile picture of ours, and keep it consistent throughout all your social media profiles.

Next, define who the audience is and devise a content strategy with them in mind.

And we should publish compelling content that will draw the audience and keep them coming back for more because our content adds value to their lives.

This will surely help us building fame and trust among the people around us or the audience we have.