The Road to Sustainability: My Journey with Amadeus
Sushil Reddy
HEC Paris Sustainability & Social Innovation | IIT Bombay The SunPedal Ride
In an era marked by environmental concerns and climate change, the pursuit of sustainability has gained significant importance. The World Meteorological Organization warns of a 66% likelihood that global temperatures between 2023 and 2027 will exceed 1.5°C above pre-industrial levels for at least one year. As the world grapples with the urgent need to reduce carbon emissions and mitigate the effects of global warming, two critical facets have emerged as key drivers of change: sustainable energy and sustainable mobility. Sustainable energy encompasses a range of technologies and practices aimed at generating power while minimizing environmental impact. Concurrently, sustainable mobility addresses the way people and goods move from one place to another with a focus on reducing their environmental footprint.
In response to the growing awareness among travelers about their environmental impact, companies like Amadeus, world leaders in Travel Technology, are taking steps to champion sustainability, ushering in a new era of more responsible travel.
Amadeus’ approach toward sustainability is comprehensive. As a provider of travel technology, they are committed to ensuring that travelers have the information they need to make sustainable travel choices. To encourage this, they work toward bringing the entire sustainability ecosystem together to enable more conscious choices. This holistic approach has led them to embark on a low-carbon journey to build a more sustainable world of travel, and I am proud to be a part of it.
As a passionate advocate for sustainability and an individual deeply connected to the natural world, my journey into this realm began in my early childhood. With a strong educational background in energy engineering, I naturally believed that technological innovation could be a key solution to the sustainability puzzle. Hence, in 2016, I decided to start a project called 'The SunPedal Ride,' aligned with spreading the word about how technology can positively impact our lives and contribute to a sustainable future.
'The SunPedal Ride' saw me traverse diverse terrains on zero-tailpipe emission vehicles, specifically solar-powered electric bicycles. Through this journey, I aimed to demonstrate the potential of clean energy and electric mobility to reduce carbon emissions and promote sustainable lifestyle choices. Along the way, I engaged with students in colleges and universities, sharing my message and fostering a sense of shared awareness for sustainability. I firmly believe that sustainability is a collective effort, and collaboration with organisations is essential to amplify the impact of our shared purpose.
Amadeus is one such organisation actively supporting initiatives like mine. As the world becomes increasingly aware of the environmental consequences of travel, Amadeus Travel Technology is at the forefront of promoting more sustainable and responsible travel choices. For instance, in certain areas around the world, Amadeus' technology seamlessly integrates and provides travelers with options to choose local electric vehicles, thereby reducing the carbon emissions associated with their journey. Expecting a growth in the number of environmentally conscious travelers, Amadeus encourages travelers to make informed choices and ensures these options are available to them. With the help of data analytics, travelers can now see the carbon emissions of every flight they undertake. These initiatives help travelers make informed choices. What unites Amadeus and my purpose are five common goals:
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Amadeus' steadfast support in my journey and their unwavering commitment to sustainability confirm that sustainable mobility is not just a concept but a powerful movement shaping the future of travel. Together, we are driving toward a greener world of travel, where sustainable mobility is a cornerstone of a broader vision for a sustainable and responsible future.
I would like to extend my heartfelt gratitude to the Amadeus team for their collaboration and support. This partnership exemplifies the power of collective action in the pursuit of a more sustainable world for all. Together, we are making strides toward a future where conscious travel is not just a choice but a way of life.?
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