On the road with Project to Product?
Getting ready to keynote at Nationwide TechCon

On the road with Project to Product

The past couple of months have been some of the most packed and most interesting of my career. The Project to Product book became an Amazon bestseller and surpassed its lifetime publication goal of ten thousand copies within the first three months. In March and April alone, I gave four keynotes, with audiences ranging from a couple of hundred to ten thousand staff at a financial institution’s internal IT conference. But those are all proxy metrics. The more interesting thing has been the learnings from working with organizations adopting the Flow Framework? to enable and scale their shift from project to product. 

To help kick these initiatives off on the right footing, Carmen DeArdo and I created a Project to Product Executive Briefing package and pilot program that has had us working directly with some amazing organizations that are making the shift. One of the most important learnings from these has been how important it is to get the business people into the room. So we designed the Executive Briefing to accomplish just that.

Through these engagements, we have learned a ton about how best to structure an organization’s product model, how to map out the journey, and how to create a showcase of Flow Metrics feeding meaningful information to product owners and business stakeholders. We have also learned some common themes that are impeding these transitions, such as under-investment in internal/platform products that appears to be endemic in so many organizations. We will continue feeding these learnings into the program as organizations shift from the “why” of Project to Product to the “how”. 

If you're interested in learning more, please reach out

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This is always a busy time for industry events and this year will be no exception. You can seewhere to find me and the Tasktop team as you plan your conference attendance. We’ll continue to add new events as speaking slots are confirmed. 

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Tina Dankwart

Presales Solutions Consultant, Cyclist, Gardener, Parent (not necessarily in that order!)

5 年

DMC 12!!

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