The Road from Concept to Reality
Check out the CARS: Road to the Races Tour, filled with concepts from IM Creative

The Road from Concept to Reality

Shannon Morrison Shannon Morrison

Shannon Morrison

Producing amazing shows from ballrooms to Broadway!

发布日期: 2017年6月20日
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This week Disney released CARS 3 to box-office domination and critical acclaim.

It wasn't until the press from the opening started to hit that I remembered back two years ago to when IM Creative was hired to pitch Disney creative concepts to help promote this very film!

As it turns out, our pitch for THE GREAT AMERICAN ROAD TRIP - an experiential activation to help families on vacation connect with the film - formed the foundation of what Disney ultimately did to promote the film. Congrats to Disney on another huge film, and thanks for the chance to deliver you some refreshing creative! We hope to do it again soon!

Pierre Frégeau

(6700+) Realtor?, CIPS, LION, All of South Florida, Naples/Ft Myers, Miami to Palm Beach | Voir Profil en Fran?ais

7 年

Wow, you guys are realy Creative, indeed!

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