The Road Ahead: Freight’s 2025 Revolution

The freight industry is shifting into overdrive as we move into 2025. With trucking making a comeback, here’s what’s shaping the future of freight and why it’s more important than ever.

Trucking’s Big Comeback

After a rough patch, North American trucking is getting back on track.

• U.S. Recovery: Shipment requests jumped 9% in Q2 2024—a solid sign of progress. But too many available trucks and high costs are keeping rates low. A full recovery is expected by late 2025—as long as interest rates decide to play nice. ???
• Canada’s Struggles: Rising fuel costs and falling freight rates have hit hard, causing financial stress and increased loan defaults. Despite this, demand is expected to grow, bringing stability as markets recover. Hang in there, Canada!

The LTL Boom

LTL shipping is thriving. As e-commerce explodes, businesses are leaning into smaller, flexible shipment options.?Growth is expected to keep cruising well into 2025.?

Truckload Sector Optimism

Oversupply of trucks is easing, and as demand strengthens, truckload rates are poised to improve by late 2025, signalling brighter days ahead.??

Interest Rates and Freight

• U.S. Impact: While the U.S. economy is projected to grow by 2.5% in 2025, high interest rates (4%-4.25%) are slowing the freight sector’s recovery. Elevated borrowing costs are limiting investments in fleets and infrastructure, while lower consumer spending adds further pressure.
• WTF is happening in Canada??Canada’s expected interest rate drop to 2.5% by late 2025 could ease borrowing costs and encourage investments. But with a C$20 billion budget deficit (government overspending alert! ????), long-term stability remains a question. ??

Tariff Tensions

Proposed 25% tariffs on imports from Canada and Mexico to the U.S. could cause major turbulence. Think higher prices, reduced freight demand, and cross-border headaches for everyone involved. Trade just got a little more dramatic. ??

The Automation Advantage

AI and automation are reshaping the game. From predictive tools to automated processes, smarter systems mean fewer errors, faster operations, and a competitive edge. Translation: robots are taking over. ????

The Quiet Heroes

Mid-sized carriers & 3rd party logistics providers are stealing the spotlight. Their agility and customer focus are outpacing larger, bureaucratic competitors. It’s proof that size doesn’t matter when you’re delivering results. ????

Going Green

Rail carriers are actively exploring alternatives to diesel to meet environmental goals, including adopting battery-electric and hydrogen fuel cell technologies.

What’s Your Move?

• Diversify Supply Chains: Nearshoring can cut risks from global disruptions.
• Upgrade Tech: Automation and AI aren’t just buzzwords—they’re necessities.
• Stay Policy-Savvy: Keep an eye on tariffs and interest rates.
• Partner Smart: Choose smaller agile transportation partners for faster, more reliable service.

Anyway, welcome to 2025, where AI is smarter than us, but somehow printers still don’t work. ???