Rivian R1S Cockpit Experience Report

This report focuses on the cockpit design of the Rivian R1S, offering an in-depth exploration of its interface and functional analysis to understand how its innovative design meets user needs and enhances brand value. As an electric vehicle brand positioned for outdoor exploration and the premium market, Rivian excels in user experience design, fully demonstrating its user-centered design philosophy.

The report examines the highlights of Rivian R1S from multiple perspectives, including the operational processes of functional modules, the intuitiveness of visualized designs, the innovation of camping mode, and the enhancement of user experience through holiday-themed elements. By analyzing these features, this report aims to provide insights for the industry and explore further possibilities for the future development of intelligent cockpits.

01 Experience Background

• Test Drive Date: October 20, 2024
• Test Drive Location: Ponce City Market, Atlanta
• Test Drive Model: Rivian R1S
• Model Positioning: High-performance, electric SUV designed for outdoor adventure enthusiasts
• Price: $75,900 USD
• Screen Hardware: 12.5-inch instrument cluster screen, 15.6-inch central control screen, 6.8-inch rear-seat screen

02 Overview and Instrument Cluster Design

2.1 Central Control Layout

2.1 Central Control Layout

Interface Layout: The default homepage is the map module (default startup function), emphasizing navigation as a core feature. The layout centers on the corresponding functional module while using a modular structure to neatly distribute other functions (e.g., music playback, vehicle settings) in separate areas, avoiding information overload.

Information Hierarchy: The interface content follows the principle of clear prioritization. The primary functional module occupies the central view, while other functional modules (e.g., music playback on the right) use a floating card design to allow quick viewing without overlapping with the main interface.

Functional Modules:

• Primary Module Switching: Functional modules are displayed at the center, with the map module as the default homepage. Buttons for different modules are placed in the center of the bottom bar, showing only four quick-access buttons at a time. Users can double-tap a module button to expand more options or drag module buttons to replace the quick-access buttons on the homepage.
• Music Quick Window: A floating window on the right displays album art, song information, and playback controls, enhancing the overall design with a card-style layout. Users can swipe left or right to show or hide this window.
• Climate Control: Prioritized as a frequently used feature, climate control buttons (e.g., air conditioning, seat heating) are located on both sides of the bottom bar for quick access. The left side controls the driver’s settings, while the right side manages the passenger's settings. A defogging mode is placed on the driver’s side, reflecting its high priority for driving safety.
• Top Information Bar: The right side displays essential information such as time, Wi-Fi signal, and temperature, while the left side provides account access, message notifications, and a quick lock/unlock button for doors.

Summary: Rivian's central control layout adopts a single-screen design, focusing on the display and operation of a single functional page. Compared to split-screen designs like Xiaomi and Li Auto, the single-screen design is more streamlined. The use of top and bottom bars for quick-access buttons, such as climate control and door locking, enhances simplicity and usability. The 4+n (four homepage quick-access buttons plus additional module menus) setup keeps the interface intuitive. The floating music information window ensures entertainment needs are met without distracting from the primary functional interface. Overall, Rivian’s central control design exemplifies simplicity and clarity, with a well-structured hierarchy.

2.2 instrument cluster design

Information Module Layout: The interface adopts a zoned layout, with left, center, and right sections displaying different types of information to ensure the driver can quickly access key data:

• Left Section: A dynamic area that alternates between music playback information and other vehicle settings, serving both informational and functional purposes. The upper part of this section displays navigation guidance or a compass (when navigation is inactive). The compass design not only provides functionality but also reinforces Rivian's positioning as an outdoor exploration brand.
• Center Section: Displays a real-time vehicle status graphic, reflecting door states and environmental interaction conditions.
• Right Section: A gear indicator module presents a clear and intuitive "P, R, N, D" layout, emphasizing operational safety for the driver.
• Bottom Information Bar: Dynamic icons at the bottom provide feedback on essential vehicle settings, such as seatbelt warnings, lighting conditions, and battery levels. The information is comprehensive yet avoids overloading the interface.

03 Vehicle Control

3.1 Climate Control

3.1 Climate Control

Climate Control Module Access: The climate control interface is accessed via temperature buttons located in the bottom information bar. The left button displays the driver’s current temperature and opens the left-side climate control page (Figure 1), which includes airflow direction, fan speed, and temperature controls for the driver’s seat. The right button does the same for the passenger’s side (Figure 2). These buttons allow independent control of temperature, airflow, and fan speed for their respective areas, meeting the personalized needs of both the driver and passenger.

Interface Layout:

• Central Section: A 3D perspective view of the vehicle cabin visualizes vent locations and dynamically displays real-time updates on airflow direction and speed.
• Control Panel: Positioned at the bottom of the interface, it includes options for seat heating, steering wheel heating, synchronized temperature control, pet mode, auto mode, and temperature sync settings.

Functional Settings:

• Zoned Climate Control: Supports independent temperature and airflow adjustments for the front, middle, and rear rows.
• Area On/Off Control: Individual climate zones can be toggled on or off by interacting with the corresponding areas on the 3D cabin model.
• Airflow and Fan Speed Adjustment: Users can touch and drag on the 3D model to change the vent direction. A slider bar provides precise control of fan speed, with real-time feedback displayed on the interface.
• Mirror Heating: Rearview mirror heating is visualized on the interface, and users can toggle this feature by interacting with the 3D model.
• Windshield Defogging Mode: The defogging mode can be activated by interacting with the front windshield on the 3D model.

Additional Features:

• Pet Mode: Maintains a constant cabin temperature for pets when activated.
• Auto Mode: Automatically adjusts temperature and airflow based on preset environmental conditions.

Summary: The clear division of climate control into distinct zones (front, middle, rear) enhances the clarity and usability of the system. Rivian’s visualization innovation dynamically shows vent locations and real-time airflow adjustments on a 3D cabin layout, making the process more intuitive and user-friendly. This design enables precise, efficient, and seamless control, ensuring a high-quality user experience in complex scenarios.

3.2 Driving Control

The driving control module's homepage consists of two main sections: the right side, which features an automotive graphic, and the left side, which displays a functional menu. The left side presents a list of selectable driving modes, including All-Purpose, Sport, Snow, All-Terrain, and Soft Sand. Additionally, the menu includes options for adjusting height, ride feel (soft or firm), stability, and regen high.

On the secondary page of the driving control module, the left-side menu remains unchanged, continuing to provide driving mode selections as well as adjustments for suspension height, ride comfort, regenerative braking, and stability control. The automotive graphic on the right is replaced with a functional information panel that includes:

• Compass Direction and Altitude
• Trip Data (e.g., distance, speed, time)
• Battery Status (temperature and charge level)
• Tire Pressure and Motor Temperature

The data displayed in the information panel provides real-time feedback on vehicle operating conditions, complementing the adjustment functions on the left side.

3.3 360-Degree Camera System

Module Partitioning:

• Left Side (or Both Sides) View: Displays the surrounding views of the vehicle, including side perspectives or a bird’s-eye view.
• Right Side (or Center) View: Shows the front and rear views, providing more detailed visuals for these areas.

View Switching:

Two buttons are located in the bottom-left corner to toggle between different viewing perspectives:

• First Button: Switches the surrounding views (e.g., from side perspectives to a bird’s-eye view).
• Second Button: Toggles between the front and rear camera views for a detailed look.

Operating the 360-degree camera system is straightforward, as users only need to manage two modules to access four perspectives.

3.4 Voice Assistant

Integration with Amazon Alexa: Rivian’s in-vehicle voice assistant is powered by Amazon Alexa, requiring users to log in with their Amazon account to activate the feature.

Third-Party Voice Assistants in the U.S.: Based on experiences with both Rivian and Lucid, U.S. electric vehicle manufacturers tend to integrate third-party voice assistants rather than developing proprietary systems. This trend may reflect the following:

• User Habits: U.S. users have not widely adopted voice assistants, and their usage frequency is lower compared to other markets.
• Market Prioritization: Features like navigation, battery management, and driving assistance take precedence over voice assistants in terms of user demand.
• Market Gap: Limited adoption creates potential opportunities for voice assistant development in the U.S. market.

Rivian’s integration of Amazon Alexa offers robust functionality and reflects the brand's strategy to enhance user convenience without significant investment in proprietary voice AI development.

3.5 Energy Management

Core Information Display:

• Range Estimate: The left side of the interface prominently displays the current estimated range in large text, based on the active driving mode (e.g., All-Purpose). Clicking on the driving mode reveals a range prediction panel, including estimates for All-Purpose and Sport modes.
• Battery Status: A green progress bar at the top visually indicates the battery charge percentage.

Functional Options:

• Charging Limit: Users can set an upper charging limit (e.g., Max 100%).
• Accessory Power: Allows users to control power supply to vehicle accessories.
• Charging Schedule: Supports setting a time schedule for charging sessions.
• Charging amperage: Users can manually adjust the charging current intensity.
• Charging Port Status: The charging port toggle is located in the center of the interface and uses an icon to display whether the port is open or closed.
• Session Summary: A "Session Summary" button at the bottom provides access to detailed charging information and historical records.

Right-Side Vehicle Display: A top-down view of the vehicle shows its current status, synchronizing with battery information to enhance visual consistency and intuitiveness.

3.6 Access Module

Access Button: The access module is accessed via the car icon located in the top bar. Steering wheel and mirror adjustments are included within the Rivian account module.

Interface Layout: The interface features a top-down view of the vehicle, integrating multiple functional modules such as door controls, lighting management, and tailgate status.

Functional Modules:

• Door Status: The top-down view clearly displays the open/closed state of all vehicle doors, including the front and rear doors, tailgate, frunk, and rear trunk. Status changes are dynamically updated on the interface, providing intuitive visual feedback.
• Switch Controls: Offers buttons to operate the rear trunk, frunk, overhead lights, liftgate lights, mirror lights, and charging port.
• Tailgate Alerts: The tailgate area highlights in red with an "Object Detected" warning, alerting users to obstacles near the tailgate to enhance safety.

Steering Wheel and Mirror Adjustment：

Access Button: Steering wheel and mirror adjustments are managed within the Rivian account module.

Functionality: While in adjustment mode, drivers can use buttons on the steering wheel to fine-tune the mirror and steering wheel positions. Preset memory is also available for added convenience.

Summary: Rivian’s lighting and switch controls showcase a high degree of customization. Users can control overhead lights, liftgate lights, and mirror lights, aligning with Rivian’s outdoor adventure positioning. Additionally, integrating frequently used switches, such as those for the rear trunk, frunk, and charging port, into a single module aligns with real-world usage scenarios and improves user convenience.

3.7 Rear-Seat Screen Control

Screen Position and Interaction:

• Position: The rear screen is mounted on the back of the first-row center console, making it easily accessible to passengers in both the second and third rows.
• Interaction: Passengers can use the cabin illustration displayed on the screen to tap on the second-row or third-row seat icons, entering the respective control interface.

Functional Controls:

• Climate Control: Provides independent adjustment of temperature, airflow direction, and fan speed for both the second and third rows.
• Seat Heating: Each of the four rear seats supports individual heating control. Adjustment buttons are located on the seat icons, allowing passengers to quickly modify the heating intensity.
• Second-Row Seat Adjustment: Enables customization of second-row seat posture for enhanced comfort.

Rivian’s emphasis on personalization in climate and seating controls for both rear rows demonstrates its commitment to enhancing the passenger experience, reflecting the brand’s attention to rear-seat comfort and usability.

04 Maps and Navigation

4.1 Navigation

UI and Interaction

• The navigation module is built on Google Maps, ensuring a familiar and intuitive interface. Its design aligns closely with Google Maps' clean and straightforward style.
• The operation process has been streamlined into three simple steps: Search for a destination → Select Address → Start Navigation, minimizing complexity and improving efficiency.

Trip Information Display

• Driver’s Area (Bottom Left): Displays real-time trip information, including the current route, estimated time of arrival, distance to destination, and remaining range. This enables the driver to easily monitor progress and energy consumption.
• Additional Functions:
• Add Stops: Insert waypoints such as gas stations or charging stations for flexible route management.
• End Trip: Allows users to terminate the navigation session when needed.

Location Management

• Offers a Saved Locations feature, enabling users to store frequently visited destinations (e.g., home, workplace, or charging stations) for quick access.

Charging Network Display Options

• The map interface includes a toggle to show/hide charging networks, allowing users to view the location and status of charging stations as needed. This helps in planning the optimal route, particularly for long-distance travel.

4.2 Charging Network

Charging Network Display: The map uses icon markers to show the location of nearby charging stations.

Charging Station Filtering Features:

1. Charging Power: Users can select the desired charging power range, such as 50 kW, 150 kW, 250 kW, or higher.
2. Charging Networks: Supports filtering by specific charging service providers.
3. Charging Station Status: Displays the real-time status of charging stations, including available, occupied, or out of service.

05 In-Vehicle Infotainment

5.1 Multimedia Features

Content Sources:

• Local Radio: Offers access to traditional radio channels to meet basic auditory needs.
• Third-Party Streaming Services:
• Fully integrated applications include Spotify, Apple Music, and Audible, supporting music, podcasts, and audiobooks.
• These streaming platforms are deeply embedded into the vehicle's operating system for seamless interaction.
• Bluetooth Connectivity: Supports quick pairing with user devices to play local music or other audio content.

Expanded Entertainment:

• Future support for YouTube and similar video playback applications, leveraging the 15.6-inch central screen for a superior in-car entertainment experience.

Multimedia Advantages:

• Compared to Lucid, Rivian offers a wider variety of multimedia options, catering to diverse user preferences.

5.2 Sound System Adjustment

Equalizer Settings:

• Provides customizable equalizer options with multi-band sliders (e.g., 63Hz to 16kHz) to fine-tune audio effects, accommodating varied auditory preferences.
• Users can create personalized sound profiles tailored to different music genres or personal tastes.

Audio Effects Configuration:

• 3D Surround Sound: Supports modes including Off, On, and Enhanced, creating an immersive listening experience.
• Dynamic Sound Adjustment: Allows selection between Off, Low, or High, optimizing audio output automatically based on cabin conditions and volume levels.

Sound Field Adjustment:

• Using an intuitive cabin layout displayed on the screen, users can adjust the sound field focus (Fade and Balance) to center the audio experience on the front row, rear row, or across the entire cabin.

5.3 Interface Interaction

• The left navigation bar integrates multimedia and sound adjustment options, enabling users to quickly switch between audio sources (e.g., local radio, third-party streaming services, or Bluetooth devices).

06 Vehicle Settings

6.1 Vehicle Access Innovations

Vehicle Access

• Rearview and Side Mirror Auto-Tinting: The rearview and side mirrors automatically adjust their tint based on ambient light, reducing glare and enhancing comfort and safety during nighttime driving.
• Auto Relocking: If the vehicle is unlocked but no doors are opened within two minutes, it automatically relocks to ensure security.

Personalized Festive Settings

• During Halloween, Rivian introduced various themed lock/unlock sounds, such as "owl" and "crow," enhancing the festive atmosphere and providing a playful user experience.

Convenient Entry and Exit

• The driver’s seat and steering wheel automatically adjust to facilitate easier entry and exit.
• The air suspension system lowers the vehicle’s height, further simplifying boarding and exiting.

Rivian’s innovations in vehicle access reflect practicality and meticulous attention to detail. The Rearview and Side Mirror Auto-Tinting feature is particularly suited to U.S. driving conditions, where high beam usage is common on highways, especially in areas without streetlights. This feature effectively mitigates glare, significantly improving nighttime driving safety and comfort.

Additionally, the Convenient Entry and Exit feature thoughtfully addresses the needs of users and outdoor scenarios. By dynamically adjusting the seat and steering wheel positions, along with lowering the vehicle’s air suspension, it offers a seamless and user-friendly boarding experience. These user-centric innovations highlight Rivian’s dedication to meeting diverse needs and delivering exceptional attention to detail.

6.2 Display and Lighting Innovations

Interior Lighting Features

• Accent Lighting: Supports a variety of color options and adapts to festive themes (e.g., Halloween-specific colors), creating a unique and personalized cabin atmosphere.

Brightness and Theme Settings

• Includes sliders for adjusting the brightness of overhead lights and liftgate lights, allowing users to customize the lighting intensity based on their needs.

Exterior Lighting Features

• Guiding Lights: Allows users to select a duration (30 seconds, 1 minute, or 2 minutes) for exterior lighting to guide them away from the vehicle at night.
• Interactive Lighting: Configures the light bar’s response during lock/unlock actions and uses illustrations to clearly display the activation locations of the light bar.
• Charging Lights: Activates lighting during vehicle charging to display the charging status and highlights changes in the light bar.
• High Beam Assist: Supports adaptive high beams that automatically adjust brightness based on the environment, preventing glare for other drivers. Offers standard and off options.

The lighting and display settings page is designed with simplicity and clarity, featuring intuitive illustrations and detailed functional descriptions. The innovative Interactive Lighting, Charging Lights, and Guiding Lights cater to user needs, enriching the interaction between the vehicle and the user while optimizing convenience.

Exterior lights enable users to quickly assess vehicle status, such as charge level and lock state, or provide safe guidance in dark environments. This design significantly reduces additional user operations, such as frequently checking a phone for information or using a flashlight. By enhancing daily driving efficiency and safety, Rivian’s lighting design exemplifies a user-centric approach to innovation.

6.3 Driver Assistance

Blind Spot View and Warning

• Blind Spot View: Blind spot view
• Blind Spot Warning: Blind spot warning

Parking Assistance

• Obstacle Warning: Parking warning
• Audio Alerts: Audio reminders

Lane Departure and Keeping

• Lane Departure Warning: Lane departure warning
• Lane Keeping Assist: Lane keeping assist

Automatic Lane Change

• Automatic lane change assist

Reverse and Cross-Traffic Warning

• Cross-Traffic Alerts: Cross-traffic warning
• Automatic Front Camera Activation: Automatic front-view camera

Autonomy Platform

• Adaptive Cruise and Highway Assist: Adaptive cruise, highway assist
• Forward Collision Warning: Forward collision warning
• Automatic Emergency Braking: Automatic emergency braking

Regenerative Braking Assist

• Regenerative braking assist

Rivian demonstrates outstanding performance in driver assistance with a wide range of feature options. It offers more comprehensive functionality compared to Lucid but has not yet shown a significant advantage over similarly ranked competitors like the Li Auto L9. In terms of vehicle settings page design, Rivian combines graphics and text to clearly present its driver assistance features. This approach not only enhances users' understanding of the features but also optimizes their experience, further improving driving safety.

6.4 Other Innovative Settings

• Wiper Service This mode can be activated after parking the vehicle and turning off the wipers, making it convenient for inspecting and replacing windshield wipers.
• Screen Clean This feature allows users to temporarily lock the touchscreen by activating "Clean Mode," preventing accidental inputs while cleaning the display. Press and hold the button to exit Clean Mode.
• Tire Change Users can safely and conveniently change tires by enabling Park Mode, switching the driving mode to "All-Terrain Mode," and raising the vehicle to its maximum suspension height.
• Park Brake Release When flatbed towing is required, the parking brake can be released by holding the brake pedal. This feature ensures the vehicle remains safely stationary on level ground, preventing unnecessary movement.

Overall, Rivian provides practical and detailed maintenance options through its service page, demonstrating a deep understanding of user needs.

07 Scenario Modes

7.1 Camping Mode

Rivian, targeting users with a passion for outdoor exploration, has developed a dedicated Camping Mode to meet the needs of camping scenarios, further solidifying its brand positioning.

Feature Description

• Camp Courtesy: Turns off external vehicle lights, sounds, and proximity unlocking to minimize disturbances in the camping environment. Adjusts the air conditioning to a quieter setting to maintain cabin comfort.
• Power Outlet: Offers Auto Mode: Keeps outlets powered while in use and automatically cuts power when not in use. Provides Timer Mode: Allows users to set the duration of power supply, suitable for timed device charging.
• Displays Off: Enables one-click deactivation of cabin displays to avoid light interference during nighttime camping.
• Level SUV: Adjusts air suspension to level the vehicle, making it convenient for sleeping inside or organizing items.
• Energy Management:Allows users to maintain vehicle power, displays, and air conditioning, or selectively disable systems to conserve energy based on their needs.

Interface Design

• Left Function Menu: Divided into multiple modules, each labeled with icons and text for clear and easy operation.
• Right Dynamic Background: Displays illustrations of camping scenes, including vehicles, tents, and campfires, enhancing the visual atmosphere.

Applicable Scenarios

• Quiet Night: Reduces light and noise interference using Camp Courtesy Mode and Display Off features.
• Outdoor Charging Needs: The Power Outlet module provides flexible power options for camping lights, electronic devices, and more.
• Comfortable Resting Inside: Ensures a level sleeping surface and optimal energy distribution through Level SUV and Energy Management features.

7.2 Gear Guard

Rivian Gear Guard provides comprehensive vehicle monitoring and recording capabilities, utilizing multiple cameras and sensors to track vehicle activity and environmental changes in real time. Key modules include Drive Cam, Incidents, Motion Cam, and Starred, ensuring safety during both driving and parked scenarios.

Drive Cam:

• Continuously records the vehicle's entire driving journey.
• Allows capturing two-minute video clips on demand, which are saved in the Drive Cam section.

Incidents:

• Automatically records two-minute videos of events like collisions and hard braking.
• Recorded videos are stored in the Incidents section for analysis or insurance claims.

Motion Cam:

• Logs motion detected around the vehicle when parked.
• Allows the user to monitor activities via saved motion recordings.

Starred Videos:

• Enables users to mark and save specific video clips as favorites for easy access.

Alerts:

• The system flashes vehicle lights and sounds an alarm when unusual activities are detected.
• All triggered events are logged and available for review in the respective sections.

By integrating these modules, Rivian's Gear Guard enhances security and user awareness, making it a valuable safety tool for daily use.

08 UI Design

8.1 UI Design Style

Rivian’s UI design adopts an illustrative style, showcasing a strong sense of individuality. Coupled with widely visible button visualizations, the overall interface is highly recognizable and engaging. This youthful and playful design approach appeals to younger users and those seeking personalized experiences, aligning seamlessly with Rivian’s brand positioning as a high-end electric vehicle maker catering to outdoor adventure enthusiasts.

By integrating functional modules with graphics and illustrations, Rivian not only enhances the visual appeal but also improves the intuitiveness and interactivity of operations. This design style provides users with a unique and enjoyable experience while effectively conveying the brand’s commitment to adventure and innovation.

8.2 OTA Innovations

During the Rivian experience, which coincided with Halloween, its UI design prominently incorporated Halloween-themed elements. For example, the Driving Control and Camp Mode illustrations featured festive symbols such as green campfires, pumpkins, and skulls, along with Halloween-themed ambient lighting effects. This design not only enhanced the fun and festive atmosphere during use but also demonstrated Rivian's meticulous attention to detail and commitment to user experience through OTA updates.

This approach of integrating holiday culture into OTA updates offers users a new way to interact with the brand, significantly enhancing brand recognition and user satisfaction. Such holiday-themed OTA design updates are worth considering for other automakers, as they not only enrich a product’s cultural relevance but also provide users with a more engaging and emotionally resonant experience.

09 Conclusion

The Rivian R1S showcases remarkable innovation with its Camp Mode, specifically designed to optimize outdoor living experiences. Features such as vehicle leveling, energy management, and customizable screen and exterior lighting settings not only meet practical user needs but also strengthen Rivian's positioning as a brand focused on outdoor adventures, further solidifying its leadership in this niche market.

In terms of UI design, Rivian adopts a comic-style approach, skillfully integrating functional modules with illustrations to make the interface more intuitive and engaging. This design language not only gives the vehicle a distinctive personality but also enhances the visual representation of features, significantly improving user engagement and brand recognition.

Additionally, Rivian incorporates holiday-themed updates through OTA upgrades, fostering a stronger emotional connection between the brand and its users. For example, during Halloween, Rivian introduced themed lock sounds, pumpkin and skeleton illustrations, and green ambient lighting effects. These flexible and festive designs enrich the user experience and demonstrate Rivian’s innovation in personalized and emotionally resonant services.

Rivian's attention to detail in vehicle settings further highlights its innovative approach and deep understanding of user needs. The convenient entry and exit features, achieved through automatic adjustments of seats and the steering wheel, cater to larger users and complex outdoor scenarios. The service page integrates maintenance features such as wiper service, screen cleaning mode, and tire replacement, making routine maintenance more intuitive and user-friendly. Lighting innovations include multifunctional exterior lights that display charging status and provide safe guidance, along with festive customization of ambient lights. The auto-Tinting side mirrors are perfectly suited to the driving conditions in the U.S., significantly enhancing nighttime driving safety and comfort.

However, the diversity of features also presents a learning curve for users. While Rivian’s vehicle settings module uses ample graphics and text to explain functionalities, the highly personalized design may feel complex and overwhelming to first-time users. Balancing feature richness with ease of use will be a critical focus for Rivian to further optimize the user experience.

Overall, the Rivian R1S delivers a differentiated user experience through the unique features of Camp Mode, personalized UI design, flexible holiday updates, and intelligent lighting innovations. These efforts establish a new benchmark for smart cockpit design and offer valuable inspiration for the future development of intelligent vehicles.