Rivalry, ads, love: recipe for a record Super Bowl
Welcome to The Money, where we break down financial news and provide the TL;DR version of how decisions by the Federal Reserve, government and companies impact you.
No matter who wins the Super Bowl on Sunday, records will be broken.
The lure of a good rivalry between the 49ers and Chiefs, blockbuster ads, an exciting half-time show and a glimpse of Taylor Swift watching beau Chiefs tight end Travis Kelce play are all conspiring to make this a blockbuster event.
A record 200.5 million U.S. adults plan to watch, which is far above the 2015 game that Nielsen says is currently number one with 114.8 million viewers. A record number of new viewers may also be wearing sparkly cowboy boots and friendship bracelets watching Taylor Swift's "Love Story."
With all those viewers, companies are already paying a record $7 million to snag a 30-second commercial slot, and total spending on food, drinks, apparel, decorations and other purchases for game day is expected to reach a record $17.3 billion, or $86.04 per person.
Should the government take away my 401(k)?
Allowing people to shelter their retirement money from taxes is a policy that largely favors the well-heeled, a couple of economists said. Instead, Congress could use that money, nearly $200 billion a year in lost tax dollars, to shore up the underfunded Social Security program.
Sharing spaces
With home prices and rent up dramatically since the start of the pandemic, a growing number of Americans are looking for ways to cut their monthly housing expenses.
领英推荐
One common solution? Roommates.
The rental marketplace Zillow on Thursday announced the option to search for individual room listings. A beta testing mode for the feature first launched in certain markets in November, ahead of this week's full launch, and there are already an estimated 10,000 single-room listings nationwide.
?? More stories you shouldn't miss ??
Can he or can't he run? The Supreme Court hears arguments on whether former President Donald Trump can be on the ballot in Colorado.
No deal. Senate fails to pass immigration bill.
Upending TV sports, ESPN, Fox, Warner Bros. Discovery form joint streaming service
Want more? Sign up here to receive USA TODAY’s The Daily Money newsletter directly in your inbox, every weekday.